COMMUNITY RELATIONS DALAM KONTEKS IMPLEMENTASI “CSR”(CORPORATE SOCIAL RESPONSIBILITY)

Penulis

  • Siti Muyasaroh Universitas Yudharta Pasuruan

DOI:

https://doi.org/10.21111/ettisal.v1i1.1057

Kata Kunci:

Community Relations, Corporate Social Responsibility

Abstrak

Pergeseran pemaknaan dan level implementasi di lapangan mengenai konsep dan praktik CSR, telah membuka ruang untuk meletakkan program tersebut tidak lagi sebagai sesuatu kegiatan, melainkan sebagai sebuah program yang harus di rencanakan dibawah naungan kebijakan perusahaan. Menjalin hubungan dengan komunitas hanya sebagai langkah awal untuk mewujudkan program besar sebagai bagian dari tanggungjawab  kepada masyarakat dan atau publiknya. Keterlibatan komunitas bukanlah sebagai sasaran program itu sendiri, lebih dari itu harus ditempatkan sebagai mitra dalam menghadapi persoalan bersama.

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Diterbitkan

2016-06-01

Terbitan

Vol 1 No 1 (2016): ETTISAL Journal Of Communication

Bagian

Articles

Lisensi

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