ETTISAL : Journal of Communication

Religion and State in Youtube: Understanding the Discourse in Aswaja NU's Channel

Nabila Marasabessy — 2024-12-22

The debate about the relationship between religion and the state in Indonesia has been going on since pre-independence times and the problem is still ongoing today. This debate occurred in various public spaces, including on social media, YouTube channels. Aswaja NU Center East Java is Nahdlatul Ualama's YouTube channel which also articulates discourse on the relations between religion and the state in Indonesia. The aim of this research is to find out how the relationship between religion and the state in Indonesia is interpreted on the Aswaja NU Center East Java YouTube channel and to find out the causes of this discourse continues to this day. This research approach is qualitative using Norman Fairclough's Critical Discourse Analysis method. This method analyzes discourse from linguistic aspects, aspects of discourse practice and the surrounding social context. The results of the research show that according to the East Java Aswaja NU Center, the most appropriate form of relationship between religion and the state to be implemented in Indonesia is the substantive model, namely the State prioritizes the implementation of religious values in state life rather than the existence of religious symbols. Then the factor that causes the debate on the relationship between religion and the state in Indonesia continues to rage, namely because there is a history of the formulation of the basic state of Pancasila which has not been completed and Pancasila is still used as a political tool of the ruling regime.

The Impact of Self-Esteem and Media Literacy on Personal Branding Strategies on Instagram Among Generation Z

Edelweis Audrew — 2024-12-22

In today's digital era, social media platforms such as Instagram play a key role in self-expression. This research investigates the dynamic interplay between self-esteem, media literacy, and personal branding strategies on Instagram within Generation Z, considering self-perception as a pivotal intervening variable. The study aims to understand the nuanced relationships and their impact on the digital identities crafted by individuals in this demographic. Employing a quantitative research approach, the study utilizes Path Analysis to analyze the complex relationships among self-esteem, media literacy, personal branding strategies, and self-perception. The primary data collection method involves online surveys through structured questionnaires distributed to a diverse sample of Generation Z Instagram users. Preliminary findings reveal significant correlations between self-esteem, media literacy levels, and the adoption of distinct personal branding strategies on Instagram within Generation Z. The research also identifies self-perception as a crucial intervening factor that influences the nature and effectiveness of personal branding efforts on this social media platform. The study enhances insights into factors influencing personal branding on Instagram for Generation Z. Recognizing the roles of self-esteem, media literacy, and self-perception, it offers valuable insights for educators, marketers, and social media users navigating online self-representation complexities.

Systematic Literature Review: Interpersonal Communication Problems In Hearing Children From Deaf Parents

Santi Setyaningsih — 2024-12-22

Abstrak

Masalah utama dalam keluarga didalamnya ada orang tua Tuli dengan anak Dengar adalah permasalahan komunilkasi baik secara verbal maupun bahasa isyarat. Anak dengar dengan orang tua Tuli mampu berkomunikasi dengan dua cara baik berkomunikasi secara verbal dengan orang non Tuli maupun berbahasa isyarat dengan orang Tuli. Komunikasi anak dengan orang tua Tuli merupakan masalah penting dalam perkembangan sosial dan emosional mereka. Dalam penelitian ini bertujuan untuk mengetahui masalah komunikasi yang muncul antara anak dengan orang tua Tuli. Fokus utama adalah mengeksplorasi hambatan – hambatan yang dialami anak dalam memahami dan menyampaikan pesan orang tua mereka yang mengalami gangguan pendengaran.

Penelitian ini menggunakan metode Systematic Literature Review (SLR). Peneliti menemukan 127 artikel Scopus dalam pencarian menggunakan Science Direct dan dengan bantuan Mendeley dan VOSViewer yang kemudian disaring menjadi 18 artikel untuk dianalisis secara deskriptif. Temuan menunjukan kurangnya komunikasi tidak boleh menjadi alasan mengapa orang tua Tuli tidak dapat mempunyai akses atau informasi mengenai anak mereka. Dan menghargai bahwa anak dengar atau Children of Deaf Adults atau CODA mempunyai cara berkomunikasi yang berbeda dengan orang tua Tuli, komunitas Tuli dan komunitas pendengaran atau non Tuli.

Kata Kunci : systematic literature review, orang tua Tuli, Anak Dengar, komunikasi antarpribadi

Keyword : systematic literature review, deaf parents, hearing children, interpersonal communication.

The THE PERPETUAL PATRIARCHY AND HOW DANGDUT MUSIC DEALS WITH IT IN A STUDY OF SEMIOTIC ANALYSIS

Andiwi Meifilina — 2024-12-22

One type of music that is interesting and related to the expression contained in the lyrics and videos that are performed is dangdut music. Dangdut music is now identical to the expression of expression that is very identical to sexuality. In fact, this music is very popular in our society. The dangdut phenomenon is actually a national phenomenon. The concept of selling sexuality is a profitable trading strategy, especially for producers, songwriters and singers who perform the song. The purpose of the study was to analyze and semiotics the representation of power over sexuality in dangdut songs by singer “Duo Semangka”. This study is different from previous studies because previous studies have revealed more erotic dances of dangdut singers, while this study reveals video clips and dances on the chest or body which are used as points of sensuality along with song lyrics that contain elements of erotica. This research is a qualitative research using Roland Barthes' semiotic method for the investigation of symbols, forming an important tradition of thought in communication theories. Roland Barthes sees deeper meanings at a more conventional level, namely denotative, connotative and mythical meanings.

This study categorizes the patriarchal power found in the dangdut music of Duo Semangka into four parts, namely the female body, women as seducers of men, relations between men and women and women as objects of male gaze. The existence of resistance or cultural deviation in the patriarchal culture of dangdut music, then special efforts to help the development of a form of culture with the need for dialogue or an event regarding the propriety of art and culture. The occurrence of a cultural crisis must be returned to the right path or musical order that is in accordance with the nation's culture. By continuing to support artists, especially dangdut song creators and singers to create works with religious themes, love, pride in the nation's culture. The steps that must be taken to balance the patriarchal culture in dangdut songs and video clips can be done by raising awareness and recognition of the existing balance, especially in the understanding of patriarchal culture which is an important foundation. Furthermore, supporting social change and policies that support gender equality in dangdut songs and video clips. Then prioritizing male awareness of this social change and being able to become strong agents of change in changing these social norms.

Hyperrealites Online Gambling Wins On Gacor Pattern Youtube Content

Mustiawan — 2024-12-22

This research aims to analyze the phenomenon of hyperreality in YouTube content which displays "gacor patterns" in online gambling. Using a qualitative approach with a critical paradigm, this study applies Roland Barthes' semiotic method to explore how visual signs and text in the content shape perception and behavior The findings show that visual signs such as the highlighting of big winning numbers, the use of bright colors, and emotional expressions of content creators, as well as provocative texts such as "gacor patterns" and "auto max win" create denotative and connotative meanings that blur the boundaries between reality and reality. Fantasy analysis reveals that this content constructs a hyperreality of winning, where the representation of a big win becomes more dominant than the actual reality. This hyperreality encourages gambling behavior in the hope of getting a similar win, which in reality is very dependent on luck. The next myth is about instilling an ideology or belief about normalizing online gambling behavior in society. This content can normalize online gambling practices and make it an activity that is accepted and desired by society. This has the potential to change the public's perception of gambling, making it appear to be a legitimate, legal, halal, and effective way to earn money. Thus ignoring the fact that online gambling is a high-risk activity that can cause significant financial losses.

The Analysis of Creative Content Virality in Jawa Pos-Radar Lawu Digital Media in the Era of Technology, Information, and Communication

Sapta Arif Nur Wahyudin — 2024-12-24

Jawa Pos-Radar Lawu is part of the Jawa Pos Group which is oriented towards presenting important, interesting, and up-to-date information from various regions around Mount Lawu. Despite being less than a year old, this media outlet is dedicated to producing creative content through digital platforms. This is reflected in the diverse topics chosen periodically, which are based on their potential to be viral. This study aims to examine the virality of creative content on Jawa Pos-Radar Lawu’s digital media as a strategic approach to public communication in the context of the information and communication technology revolution. The researcher formulated two main research questions: (1) What factors contribute to the virality of content on Jawa Pos-Radar Lawu’s digital media? This study employs a qualitative approach, with the researcher serving as the primary instrument for data collection. The research involves gathering data from the following sources: (1) content documents with the highest visitor numbers, (2) visitor statistics from March, April, and May, (3) recorded interviews with key informants, and (4) direct observation of Jawa Pos-Radar Lawu’s digital media. The data analysis process includes three stages: data reduction, data presentation, and drawing conclusions. The findings indicate that the virality factors exhibited by Jawa Pos-Radar Lawu align with Berger's six theories of contagion: social currency, trigger, emotion, public, practical value, and story. The most dominant principles used are trigger, emotion and story.

Netizens' Opinions on the "Boycott Misleading Horror Movies" Action on Social Media Instagram

Syahrul Ramadhan — 2024-12-22

This research aims to analyze netizens' responses to the boycott of horror films that use religious symbols on the social media platform Instagram, as well as to identify the factors influencing netizens' behavior after watching the film. This research employs a qualitative method with a content analysis approach and netnographic study. The research results show that the majority of netizens support the boycott of films that are considered misleading and damaging to faith, with the film "Kiblat" being one example that is deemed to insult Islamic symbols. Netizens' reactions are influenced by various factors, including social factors, personality, religiosity, age, and the role of social media. Instagram, as the main platform, allows netizens to express their opinions regarding the boycott of this horror film, indicating that social media plays an important role in shaping public opinion and can have a significant impact on the film industry in Indonesia. The negative reactions from netizens towards the use of religious symbols in horror films reflect a high sensitivity to religious issues, especially when perceived as undermining the values of faith. This research provides important insights into how religious symbols in horror films can trigger widespread social reactions among social media users, as well as how these reactions can influence trends in the creative industry in Indonesia, particularly in film production that involves religious elements.

Penelitian ini bertujuan untuk menganalisis tanggapan netizen terhadap aksi boikot film horor yang menggunakan simbol agama di media sosial Instagram, serta mengidentifikasi faktor-faktor yang mempengaruhi perilaku netizen setelah menonton film tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis isi dan studi netnografi. Hasil penelitian menunjukkan bahwa mayoritas netizen mendukung aksi boikot terhadap film-film yang dianggap menyesatkan dan merusak akidah, dengan film "Kiblat" sebagai salah satu contoh yang dinilai melecehkan simbol-simbol Islam. Reaksi netizen dipengaruhi oleh berbagai faktor, termasuk faktor sosial, kepribadian, religiusitas, usia, dan peran media sosial. Instagram, sebagai platform utama, memungkinkan netizen untuk mengekspresikan pendapat mereka terkait boikot film horor ini, yang menunjukkan bahwa media sosial memiliki peran penting dalam membentuk opini publik dan dapat memberikan dampak signifikan terhadap industri perfilman di Indonesia. Reaksi negatif netizen terhadap penggunaan simbol agama dalam film horor mencerminkan sensitivitas yang tinggi terhadap isu-isu keagamaan, terutama ketika dianggap merusak nilai-nilai keimanan. Penelitian ini memberikan wawasan penting tentang bagaimana simbol agama dalam film horor dapat memicu reaksi sosial yang luas di kalangan pengguna media sosial, serta bagaimana reaksi tersebut dapat mempengaruhi tren dalam industri kreatif di Indonesia, khususnya dalam produksi film yang melibatkan elemen keagamaan.

PERAN MANAJEMEN ADMINISTRASI BISNIS DALAM MEMBANGUN KOMUNIKASI BISNIS EFEKTIF JARINGAN WARALABA WARUNG TEGAL JABODETABEK

Iswahyu Pranawukir — 2024-12-22

Warung Tegal (Warteg) has evolved into one of the most popular culinary businesses in Indonesia, particularly in the Greater Jakarta area (Jabodetabek), through the adoption of a franchise system. However, with this growth, the challenge of effective communication between branches and central management has become increasingly complex. This study aims to analyze the role of business administration management in establishing effective business communication within the Warung Tegal franchise network. The method used is descriptive qualitative, with data obtained through in-depth interviews and surveys with Warteg franchisees and customers in Jabodetabek. The results of the study indicate that effective administration management, especially in terms of planning and the use of communication technology, positively impacts service consistency and customer satisfaction. Structured communication through the use of standard operating procedures (SOPs) and digital platforms enhances coordination between branches and central management. The conclusion of this study emphasizes that good business administration management plays a crucial role in improving communication effectiveness within the Warung Tegal franchise network. Structured administrative management allows for a clear and organized flow of information between franchisors and franchisees, preventing miscommunication that could hinder operations. The consistent use of standard operating procedures (SOPs), supported by the utilization of information technology, has proven to strengthen coordination among branches and maintain service quality. Therefore, the role of effective administrative management not only supports internal communication but also positively impacts customer satisfaction and overall business success. Recommendations include the implementation of more integrated communication technology and continuous training for franchisees to ensure service uniformity across all branches

Strategies of Virtual Influencers Crafting Viral Content in Indonesia

Zhafira Zenobia — 2024-12-22

Virtual influencers are becoming increasingly popular on social media, with many major brands targeting young consumers preferring virtual influencers as they are easier to manage compared to human influencers. This study aims to analyze the digital storytelling strategies and representations of virtual influencers from various countries, specifically Indonesia, the United States, and Brazil, on social media platforms like TikTok. Using a qualitative method with narrative analysis, this study found that virtual influencers reflect significant cultural and market differences based on their promotional focus and content style. For instance, Indonesian virtual influencer Arbie Seo promotes plant-based products, and Lentari Pagi focuses on promoting sports events like e-football. Meanwhile, American virtual influencer Lil Miquela collaborates with major brands like Dior, and Lu do Magalu from Brazil promotes household products. Digital storytelling is compelling as it unconsciously draws audiences into following storylines by integrating multimedia elements presented by virtual influencer content. This strategy not only enhances audience engagement but also increases the potential for content to go viral. This study provides insights into how virtual influencers build audience connections through storytelling and appealing representations.