STRATEGI PENGEMBANGAN BISNIS “COFRESH”(Coffee Fresh) DENGAN METODE BUSSINES MODEL CANVAS (BMC) dan QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIX)

Authors

  • Nita Kuswardhani Program Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember
  • Rizki Agustian Program Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember
  • Melinda Lady Plus Program Studi Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Jember

DOI:

https://doi.org/10.21111/atj.v4i2.5077

Keywords:

Analisis SWOT, BMC, Kopi, Strategi Bisnis, Techopreneurship

Abstract

CoFresh (Coffee Fresh) is an innovative odor removal product made from compacted robusta coffee powder, small in size with a diameter of ± 2 cm. This product is suitable for use as an air freshener. CoFresh is a new product emerging on the market that requires a reliable business development strategy. A lot of competition is a challenge to develop the CoFresh business. This research was conducted to determine the CoFresh business development strategy using BMC, SWOT analysis and Quantitative Strategic Planning Matrix (QSPM). BMC is analyzed based on customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. The results of the EFE matrix calculation show that the CoFresh business is in a position to grow and develop. Meanwhile, the most dominant strategy in developing and improving marketing is to use an online marketing platform (IT based) and cooperate with coffee shops to promote products.

References

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Published

2021-01-07

Issue

Vol. 4 No. 2 (2020): Agroindustrial Technology Journal

Section

Articles

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