The THE PERPETUAL PATRIARCHY AND HOW DANGDUT MUSIC DEALS WITH IT IN A STUDY OF SEMIOTIC ANALYSIS

Abstract

One type of music that is interesting and related to the expression contained in the lyrics and videos that are performed is dangdut music. Dangdut music is now identical to the expression of expression that is very identical to sexuality. In fact, this music is very popular in our society. The dangdut phenomenon is actually a national phenomenon. The concept of selling sexuality is a profitable trading strategy, especially for producers, songwriters and singers who perform the song. The purpose of the study was to analyze and semiotics the representation of power over sexuality in dangdut songs by singer “Duo Semangka”. This study is different from previous studies because previous studies have revealed more erotic dances of dangdut singers, while this study reveals video clips and dances on the chest or body which are used as points of sensuality along with song lyrics that contain elements of erotica. This research is a qualitative research using Roland Barthes' semiotic method for the investigation of symbols, forming an important tradition of thought in communication theories. Roland Barthes sees deeper meanings at a more conventional level, namely denotative, connotative and mythical meanings. This study categorizes the patriarchal power found in the dangdut music of Duo Semangka into four parts, namely the female body, women as seducers of men, relations between men and women and women as objects of male gaze. The existence of resistance or cultural deviation in the patriarchal culture of dangdut music, then special efforts to help the development of a form of culture with the need for dialogue or an event regarding the propriety of art and culture. The occurrence of a cultural crisis must be returned to the right path or musical order that is in accordance with the nation's culture. By continuing to support artists, especially dangdut song creators and singers to create works with religious themes, love, pride in the nation's culture. The steps that must be taken to balance the patriarchal culture in dangdut songs and video clips can be done by raising awareness and recognition of the existing balance, especially in the understanding of patriarchal culture which is an important foundation. Furthermore, supporting social change and policies that support gender equality in dangdut songs and video clips. Then prioritizing male awareness of this social change and being able to become strong agents of change in changing these social norms.