MANAGING STAKEHOLDER RELATIONSHIPS AND STAKEHOLDER EXPECTATIONS

Astri Wulandari

Abstract

Yogyakarta is a tourist destination for both local and foreign tourists. Business competition in Yogyakarta is getting tighter as investors and stakeholders increasingly glance at this Student City as a place to invest and gain profit from the existing market segmentation. The increasingly brisk, crowded and tight business in Yogyakarta is Hospitality business. Currently, consumers have a large selection of hotels in Yogyakarta ranging from Star Hotel to Budget Hotel. The increasingly intense of business competition makes Star Hotels vying to improve facilities, services and more effective promotional strategy. E-commerce is an option to improve promotional strategies to reach a wider market. Not only does it focus on massive consumers, establish and maintain good relationships with Stakeholders and investors, keep and maintain stakeholder expectations, but also it gives Star Hotels achievement for the sustainability of their business. Therefore Star Hotels must have a stakeholder communication strategy model for managing stakeholder relationships and stakeholder expectation.

Keywords

Stakeholders Communication Strategy; Managing Stakeholder Relationships; Stakeholder Expectations.

Full Text:

PDF

Article Metrics

Abstract view : 24 times
PDF - 26 times

References

Cyert, R. M., & March, J.G. 1963. The Behavioral theory of the firm. Englewood Cliffs, NJ: Prentice-Hall.

Dinas Pariwisata Daerah Istimewa Yogyakarta.2013. Statistik Kepariwisataan 2013. https://visitingjogja.com

Dinas Pariwisata Daerah Istimewa Yogyakarta.2014. Statistik Kepariwisataan 2014. https://visitingjogja.com

Dinas Pariwisata Daerah Istimewa Yogyakarta.2015. Statistik Kepariwisataan 2015. https://visitingjogja.com

Dinas Pariwisata Daerah Istimewa Yogyakarta.2016. Statistik Kepariwisataan 2016. https://visitingjogja.com

Dinas Pariwisata Daerah Istimewa Yogyakarta.2017. Statistik Kepariwisataan 2017. https://visitingjogja.com

Donaldson, T. and Dunfee, T. (1999). Ties that bind: A social contract approach to business ethics. Cambridge, MA: Harvard University Business School Press. 1999.

Kristiana, Yustisia. Kesiapan Yogyakarta Sebagai Kota Wisata MICE (Meeting. Incentive, Convetion and Exhibition). Hospitour Volume I No. 1. 2010.

Prefer, J. 1981. Power in organizations. Marshfield, MA: Pitman.

Robert K Yin. Studi Kasus Desain & Metode Raja Grafindo. Jakarta. Page 109. Norman K.Denzin & Yvonna S.Lincoln, Handbook of Qualitative Research, California: Sage Publication. 2000.

Sari Wahyuni. Qualitative Research Method. Theory and Practice. Jakarta: Penerbit Salemba Empat. 2012.

Salancik, G.R. & Preffer, J. 1974. The bases and use of power in organizational decision-making: The case of universities. Administrative Science Quarterly.

Suchman, M. C. 1995. Managing Legitimacy: Strategic and institutional approaches. Academy of Management Review.

Weber, M. 1947. The theory of social and economic organization. New York: Free Press.

Refbacks

  • There are currently no refbacks.