Clustering of Consumer Perceptions Toward Processed Chicken Meat Products to Support Regional Food Security

Penulis

  • Ratna Ekawati Master of Industrial Engineering and Management Study Program, Sultan Ageng Tirtayasa University, Indonesia
  • Nuraida Wahyuni Department of Industrial Engineering, Sultan Ageng Tirtayasa University, Indonesia
  • Rezka hapsari Mega Nadia Industrial Engineering Student, Sultan Ageng Tirtayasa University, Indonesia

DOI:

https://doi.org/10.21111/atj.v9i2.15244

Kata Kunci:

Chicken meat products, Consumer Perception, Grouping, K-Means Clustering.

Abstrak

This study aims to classify micro, small, and medium enterprises (MSMEs) in the agroindustry sector based on their performance and sustainability characteristics using the K-Means clustering method. The analysis was conducted to identify homogeneous groups of MSMEs that share similar attributes in innovation, efficiency, value addition, and sustainable practices. The optimal number of clusters was determined using the Dunn Index, which evaluates the compactness and separation of clusters. The results indicate that the highest Dunn Index value was obtained for three clusters (0.24), compared to two clusters (0.23), four clusters (0.22), and five clusters (0.17). This finding suggests that a three-cluster model provides the most optimal structure, balancing within-cluster cohesion and between-cluster separation. The visualization of the clustering results further demonstrates distinct groupings among MSMEs, corresponding to high-performing, moderate, and developing enterprises. These results provide valuable insights for policymakers and stakeholders in designing targeted strategies to enhance competitiveness and sustainability in the agroindustry sector.   Keywords: Agroindustry, Cluster Validation, Competitiveness, Dunn Index, K-Means Clustering

Referensi

Banten Province. (2020). Regional Regulation of banten Province on Industrial Development Plan of Banten Province.

Boito, B., Lisbinski, E., Campo, M. D. M., Guerrero, A., Resconi, V., de Oliveira, T. E., & Barcellos, J. O. J. (2021). Perception of beef quality for Spanish and Brazilian consumers. Meat Science, 172(April 2020), 108312. https://doi.org/10.1016/j.meatsci.2020.108312

Bristow, D. N., & Sebastian, R. J. (2001). Holy cow! Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans. Journal of Consumer Marketing, 18(3), 256–273. https://doi.org/10.1108/07363760110392976

de Jonge, J., Frewer, L., Van Trijp, H., Jan Renes, R., de Wit, W., & Timmers, J. (2004). Monitoring consumer confidence in food safety: An exploratory study. In British Food Journal (Vol. 106, pp. 837–849). https://doi.org/10.1108/00070700410561423

Ekawati, R., & Yulis, N. (2013). Klasifikasi Usaha Kecil dan Menengah (UKM) Sektor Industri Dengan Metode Fuzzy C-Means Clustering Wilayah Kota Cilegon. Seminar Nasional IENACO, 1–7. https://www.academia.edu/download/47830430/jurnalnew6.pdf

Fathia, A. N., Rahmawati, R., & Tarno. (2016). Analisis Klaster Kecamatan Di Kabupaten Semarang Berdasarkan Potensi Desa Menggunakan Metode Ward Dan Single Linkage. Jurnal Gaussian, 5(4), 801–810.

Grunert, K. G. (2005). Food quality and safety: Consumer perception and demand. European Review of Agricultural Economics, 32(3), 369–391. https://doi.org/10.1093/eurrag/jbi011

Kovacheva, M., Markovska, V., & Kulova, I. (2024). Price sensitivity of consumers to organic food and the most frequently purchased categories of organic food. BIO Web of Conferences, 102. https://doi.org/10.1051/bioconf/202410204005

Martins, C. L., & Pato, M. V. (2019). Supply chain sustainability: A tertiary literature review. Journal of Cleaner Production, 225, 995–1016. https://doi.org/10.1016/j.jclepro.2019.03.250

Ministry of Industry. (2015). National Industry Development Master Plan (RIPIN) 2015-2035. www.kemenperin.

Naini, N. F., Sugeng Santoso, Andriani, T. S., Claudia, U. G., & Nurfadillah. (2022). The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty. Journal of Consumer Sciences, 7(1), 34–50. https://doi.org/10.29244/jcs.7.1.34-50

Rochmatulaili, E. (n.d.). THE INFLUENCE OF FOOD QUALITY ON CONSUMER SATISFACTION IN YOSHINOYA ROYAL PLAZA SURABAYA.

Sabaté, J., & Soret, S. (2014). Sustainability of plant-based diets: Back to the future. American Journal of Clinical Nutrition, 100(SUPPL. 1). https://doi.org/10.3945/ajcn.113.071522

Sedera, R. M. H., Putra, R. Y., Saputra, E. K., & Ali, M. A. (2023). Organic Food: The Factors Influencing Consumers’ Purchasing Intention. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 16(2), 254–265. https://doi.org/10.20473/jmtt.v16i2.46107

Shan, L. C., De Brún, A., Henchion, M., Li, C., Murrin, C., Monahan, F. J., & Monahan, F. (2017). Consumer evaluations of processed meat products reformulated to be healthier – A conjoint analysis study (Vol. 1).

Suhaeni, C., Kurnia, A., & Ristiyanti, R. (2018). Perbandingan Hasil Pengelompokan menggunakan Analisis Cluster Berhirarki, K-Means Cluster, dan Cluster Ensemble (Studi Kasus Data Indikator Pelayanan Kesehatan Ibu Hamil). Jurnal Media Infotama, 14(1). https://doi.org/10.37676/jmi.v14i1.469

Trenggonowati, D. L., Ulfah, M., Ekawati, R., & Yusuf, V. A. (2019). Organization clustering airports using K-Means clustering algorithm. IOP Conference Series: Materials Science and Engineering, 673(1). https://doi.org/10.1088/1757-899X/673/1/012081

##submission.downloads##

Telah diserahkan

2025-10-23

Diterima

2025-11-12

Diterbitkan

2025-12-02

Cara Mengutip

Ekawati, R., Wahyuni, N., & Nadia, R. hapsari M. (2025). Clustering of Consumer Perceptions Toward Processed Chicken Meat Products to Support Regional Food Security. Agroindustrial Technology Journal, 9(2), 91–99. https://doi.org/10.21111/atj.v9i2.15244

Terbitan

Vol 9 No 2 (2025): Agroindustrial Technology Journal [ATJ]

Bagian

Articles

Lisensi

Creative Commons License

Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The author whose published manuscript approved the following provisions:

1. The right of publication of all material published in the journal / published in the Agroindustrial Technology Journal is held by the editorial board with the knowledge of the author (moral rights remain the author of the script).

2. The formal legal provisions for access to digital articles of this electronic journal are subject to the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0), which means that Agroindustrial Technology Journal reserves the right to save, transmit media or format, Database), maintain, and publish articles without requesting permission from the Author as long as it keeps the Author's name as the owner of Copyright.
3. Printed and electronically published manuscripts are open access for educational, research and library purposes. In addition to these objectives, the editorial board shall not be liable for violations of copyright law.