Media Literacy of Communication Students in Using Facebook
DOI:
https://doi.org/10.21111/ejoc.v5i1.3947Keywords:
Media Literacy, Facebook, New Media, students, Medan, Literasi Media, Media Baru, Mahasiswa, Medan.Abstract
Media baru merupakan media berbasis internet, dengan menggunakan teknologi. Salah satu yang menjadi perkembangan dari internet adalah media sosial. Saat ini, kita berada di era saturasi media yakni era dimana keberadaan informasi sangat banyak atau kita tengah mengalami kebanjiran informasi karena kehadiran media sosial. Literasi media sebagai suatu kemampuan yang penting agar kesadaran tentang konten dan dampak media serta individu memiliki kontrol dalam menggunakan media sehingga pemilihan konten media dapat sesuai kepentingan. Tujuan penelitian ini untuk mendeskripsikan kemampuan Literasi media pada mahasiswa Ilmu Komunikasi dalam menggunakan media sosial facebook. Keberadaan literasi media sangat dibutuhkan untuk membuat mahasiswa menjadi lebih cerdas lagi di dalam menerima dan membuat informasi di tengah era saturasi media ini. Teori yang digunakan literasi media, framework new media literacy, dan media baru. Metode penelitian ini deskriptif kuantitatif dengan jumlah populasi 1887 dan sampel 95 mahasiswa serta menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa indikator functional consuming facebook dikategorikan sangat mampu, critical consuming facebook dikategorikan mampu, functional prosuming facebook dikategorikan mampu, dan kategori critical prosuming facebook dikategorikan mampu.Abstract  New media is internet-based media, using technology. One of the developments of the internet is social media. At present, we are in the era of media saturation, which is an era where there is so much information or we are experiencing a flood of information due to the presence of social media. Media literacy as an important ability so that awareness about the content and impact of the media and individuals have control in using the media so that the selection of media content can be of interest. The purpose of this study is to describe the ability of media literacy in Communication Science students in using social media Facebook. The existence of media literacy is needed to make students smarter in receiving and making information in this media saturation eraThe theory used media literacy, framework new media literacy, and new media. This research method is descriptive quantitative with total population 1887 and sample 95 students by using purposive sampling technique. The existence of media literacy is needed to make students to any smarter in accept and make the information in the middle of the saturation media era. The results of research indicate that the functional consuming indicator of facebook is categorized very capable, Critical consuming of facebook is categorized capable, functional prosuming of facebook is categorized capable, critical prosuming of facebook is categorized capable.References
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