STRATEGY OF CRISIS MANAGEMENT BY PUBLIC RELATION OF HEALTH INSTITUTION IN DIY AREA IN 2017

Kristina Andriyani, Rosalia Nurdiarti

Abstract

Crisis can happen anywhere, to anyone and anytime. In this case, the main highlight is the management of crisis in health institutions with the object of the main focus is Jogja International Hospital. It is because basically an organization cannot be separated from the external and internal factors. Both of these can affect the occurrence of a crisis if not managed properly. The purpose of this paper is to know the stages performed in the management of the crisis at JIH Yogyakarta with the method of data used through two stages: the first is using a case study approach through FGD and the second is conducting in-depth interviews with relevant parties in the management of crisis management at the local institution. The result of this paper is that the institution can maintain the reputation of the company with good management through the stages of planning in tackling the crisis.


 

Keywords

Crisis management; Public Relations; JIH Hospital

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References

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Interview results with public relations division

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