The Strategic Communication Management of Police Public Relations in Public Service: A Case Study of the Tanah Karo Regional Police

Authors

  • Zulham Zulham Universitas Islam Negeri Sumatera Utara, Jl. William Iskandar Ps. V, Medan Estate, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara
  • Hasan Sazali Universitas Islam Negeri Sumatera Utara, William Iskandar Ps. V, Medan Estate, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara.
  • Hasnun Jauhari Ritonga Universitas Islam Negeri Sumatera Utara, William Iskandar Ps. V, Medan Estate, Kec. Percut Sei Tuan, Kabupaten Deli Serdang, Sumatera Utara.

DOI:

https://doi.org/10.21111/ejoc.v10i2.12718

Keywords:

Moderasi Beragama, Islam, VOA Indonesia, Muslim Vlogger, Amerika Serikat

Abstract

This research investigates the strategic communication management practices employed by the Public Relations unit of the Tanah Karo District Police (Polres Tanah Karo) in providing services to the community. Utilizing a qualitative case study methodology, this study evaluates the communication strategies, channels, and the effectiveness of police public relations in fostering positive relationships with the community. Data were gathered through comprehensive interviews with police officers, community leaders, and residents, along with document analysis and field observations. The results indicate that Polres Tanah Karo utilizes a multi-channel communication strategy that encompasses digital platforms, traditional media, and direct engagement with the community. Nevertheless, there are ongoing challenges related to message consistency, feedback mechanisms, and cultural sensitivity. This study enhances the understanding of how police public relations can improve community trust and service delivery within the Indonesian context

References

Abror, Mhd. (2020). Moderasi Beragama dalam Bingkai Toleransi: Kajian Islam dan Keberagaman. RUSYDIAH: Jurnal Pemikiran Islam, 1(2), 137–148. https://doi.org/10.35961/rsd.v1i2.174

Adibah, I. Z., Primarni, A., Aziz, N., Aini, S. N., & Yahya, M. D. (2023). Revitalisasi Pendidikan Islam Pondok Pesantren Sebagai Rumah Moderasi Beragama di Indonesia. Edukasi Islami: Jurnal Pendidikan Islam, 12(01). https://doi.org/10.30868/ei.v12i01.2954

Alamsyah, F. F. (2020). Representasi, Ideologi dan Rekonstruksi Media. Al-I’lam; Jurnal Komunikasi dan Penyiaran Islam, 3(2).

Alan Surya & Reni Pebriyani. (2022). Representasi Muslim Modern Timur Tengah dalam Videoklip ‘Stereotype World: The Middle East Speak UP!’ Jurnal Komunikasi Islam, 12(2), 288–309. https://doi.org/10.15642/jki.2022.12.2.288-309

Alhidayatillah, N. (2017). Dakwah Dinamis di Era Modern (Pendekatan Manajemen Dakwah). Jurnal An-nida’: Jurnal Pemikiran Islam, 41(2), 265–276.

Al-Mubarok, F., & Buchori Muslim, A. B. M. (2020). Kesalehan Sosial melalui Pendidikan Filantropi Islam. JIEBAR : Journal of Islamic Education: Basic and Applied Research, 1(1), 1–15. https://doi.org/10.33853/jiebar.v1i1.57

Anwar, M. Z., Zulhazmi, A. Z., Rohman, N., & Halim, A. (2023). Narrative of Religious Moderation in Local Media: How Does Solopos Promote Wasathiyah Journalism? Al-Balagh : Jurnal Dakwah Dan Komunikasi, 8(1), 141–168. https://doi.org/10.22515/albalagh.v8i1.6883

Arafat, G. Y. (2019). Membongkar Isi Pesan dan Media dengan Content Analysis. Alhadharah: Jurnal Ilmu Dakwah, 17(33), 32. https://doi.org/10.18592/alhadharah.v17i33.2370

Aziz, J. A. (2018). Pesantren: Genealogi, Dinamika, dan Nasionalisme. IQ (Ilmu Al-qur’an): Jurnal Pendidikan Islam, 1(01), 137–153. https://doi.org/10.37542/iq.v1i01.11

Azria, K., & Ramayani, E. (2022). Sejarah Peran Afghanistan dari Dulu hingga Kini. Jurnal PIR : Power in International Relations, 6(2), 122. https://doi.org/10.22303/pir.6.2.2022.122-137

CBS NEWS. (2015, Desember). Severed Pigs Head Thrown at Philadekphia Mosque. CBS Philadelphia. https://www-cbsnews-com.translate.goog/news/severed-pigs-head-thrown-at-philadelphia-mosque/?_x_tr_sl=en&_x_tr_tl=id&_x_tr_hl=id&_x_tr_pto=sc

Comission on British Muslims and Islamophobia. (1997). Islamophobia: A Challenge for Us All. Runnymede Trust.

Dedi, B., Murdiono, K., Theo, K., Taruki, T., & Franszedha, T. I. (2021). Menyiasati Islamofobia di Barat. Perspektif, 16(1), 15–27. https://doi.org/10.69621/jpf.v16i1.19

Edtitor Encyclopedia Britannica. (2020). Federal Style Architecture. Britannica. https://www.britannica.com/art/Federal-style

Fajar. (2021). Kakanwil: Moderasi Beragama Merupakan Amanat dari RPJMN Tahun 2020—2024. Kementerian Agama RI. https://dki.kemenag.go.id/berita/kakanwil-moderasi-beragama-merupakan-amanat-dari-rpjmn-tahun-2020-2024-W196k#:~:text=Jakarta%20(Humas)%20%2D%2D%2D%20Moderasi%20beragama,terdapat%20program%20prioritas%20moderasi%20beragama.

Fitri Ariana Putri, & Riyadi, A. (2021). Nilai Keikhlasan: Analisis Isi Program Reality Show Pantang Ngemis di GTV. Jurnal Komunikasi Islam, 11(01), 159–176. https://doi.org/10.15642/jki.2021.11.01.159-176

Hakim, L. (2023). The Narration of Religious Moderation for Mitigating Radicalization Among the Millennial Generations on Pesantren Lirboyo Instagram. Profetik: Jurnal Komunikasi, 16(2), 368–384. https://doi.org/10.14421/pjk.v16i2.2633

Hall, S. (1997). Representation: Cultural Representations and Signifying Practice. the Open University.

Idris Siregar, Ucok Kurnia Meliala Hasibuan, & Hazriyah. (2024). Prinsip Prinsip Dasar Muamalah dalam Islam. Morfologi: Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya, 2(4), 113–124. https://doi.org/10.61132/morfologi.v2i4.808

Indah Mar’atus Sholichah, Dyah Mustika Putri, & Akmal Fikri Setiaji. (2023). Representasi Budaya Banyuwangi dalam Banyuwangi Ethno Carnival: Pendekatan Teori Representasi Stuart Hall. Education : Jurnal Sosial Humaniora dan Pendidikan, 3(2), 32–42. https://doi.org/10.51903/education.v3i2.332

Institut Economics & Peace. (2024). Global Terrorisme Index 2024. https://www.economicsandpeace.org/

Islamy, A. (2022). Pendidikan Islam Multikultural dalam Empat Indikator Moderasi Beragama di Indonesia. Jurnal Analisa Pemikiran Insaan Cendikia, 5(1), 48–61. https://doi.org/10.54583/apic.vol5.no1.87

Jamaluddin. (2022). Implementasi Moderasi Beragama di Tengah Multikulturalitas Indonesia (Analisis Kebijakan Implementatif pada Kementerian Agama). As-Salam: Jurnal Ilmiah Ilmu-Ilmu Keislaman, 7(1).

Jannah, Q. F. (2022). Implementasi Nilai Moderasi Beragama Menurut Alquran dalam Kegiatan Muamalah. Jurnal Pendidikan, Kebudayaan & Keislaman, 1(1), 39–46.

Lisanto, A. G., Zuhri, S., Claretta, D., & Suratnoaji, C. (2023). Peran Akun Instagram @dr.tirta sebagau Influencer dalam Mengedukasi Pencegahan Covid-19 di Media Sosial Instagram (Analisis Isi Konten Instagram @dr.tirta). Jurnal Ilmu Komunikasi, 6(1), 1–15.

Nafi’ah, J. (2022). Religious Moderation Representation in The Movie “My Name is Khan.†FALASIFA : Jurnal Studi Keislaman, 13(1), 11–23. https://doi.org/10.62097/falasifa.v13i1.832

Pranata, H., & Sesmiani, Z. (2022). Implementasi Pendidikan Islam Berbasis Moderasi Beragama di Pondok Pesantren Islam Al Mukmin. Jurnal Hikmah: Jurnal Pendidikan Islam, 11(2). https://doi.org/1055403

Rachman, R. F. (2018). Perspektif Karen Amstrong tentang Islamofobia di Media Barat. Dakwatuna: Jurnal Dakwah dan Komunikasi Islam, 4(2), 282. https://doi.org/10.36835/dakwatuna.v4i2.306

Rafidah, M. (2021). Perspektif Islamphobia Pasca Tragedi 11 September 2001. Local History & Heritage, 1(1), 15–20. https://doi.org/10.57251/lhh.v1i1.20

Ramdhani, M. A., Sapdi, R. M., Zain, M., Rochman, A., Azis, I. A., Hayat, B., Bashri, Y., Munir, A., Anam, K., Iksan, M., Muryono, S., Muhtarom, A., & Marbawi, M. (2021). Moderasi Beragama Berlandaskan Nilai-nilai Islam. Direktorat Jenderal Pendidikan Islam Kementerian Agama RI.

Rezkisari, & Ramadhani. (2015). Ini Dia Asal Usul Nama Hamburger. Republika. https://ameera.republika.co.id/berita/nmdbpm/ini-dia-asal-usul-nama-hamburger

Saleh, M. (2020). Toleransi Umat Beragama di Indonesia (Perspektif Nurchalish Madjid). Aqidah-Ta: Jurnal Ilmu Aqidah, 6(1). https://doi.org/10.24252/aqidahta.v6i1.20169

Santika, E. (2023). Sederet Skor Indeks Terorisme Negara ASEAN, Indonesia Masuk Tiga Besar Paling Terdampak. Databoks. https://databoks.katadata.co.id/datapublish/2023/03/25/sederet-skor-indeks-terorisme-negara-asean-indonesia-masuk-tiga-besar-paling-terdampak

Saputra, P. H., & Syah, B. R. A. (2020). Tolerance Education in Indonesia: A Literature Review. Dialog, 43(1).

Setyabudi, M. N. P. (2021). Toleransi dan Dinamika Keagamaan di Indonesia. Jurnal Filsafat Indonesia, 4(1).

Sugiyono. (2023). Metode Penelitian Kualitatif: Untuk Penelitian yang Bersifat; Eksploratif, Enterpretatif, Interaktif, dan Konstruktif. Alfabeta.

Sukabdi, Z. A., Sila, M. A., Purnama, C. Y., Nuqul, F. L., Wicaksana, S. A., Wibisono, A. A., & Arief, Y. (2023). Islamophobia among Muslims in Indonesia. Cogent Social Sciences, 9(1), 2209367. https://doi.org/10.1080/23311886.2023.2209367

Susanti, S. (2022). Moderasi Beragama dalam Msyarakat Multikultural. TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan, 6(2), 168–182. https://doi.org/10.52266/tadjid.v6i2.1065

Syahira, R. (2018). Citra Islam di Mata Dunia dan Label Negatif Islam. Jurnal Peurawi: Media Kajian Komunikasi Islam, 1(2).

Tim Penyusun Kementerian Agama RI. (2019). Moderasi Beragama (Indonesia, Ed.; Cetakan pertama). Badan Litbang dan Diklat, Kementerian Agama RI.

Tim Wahid Foundation & Lembaga Survei Indonesia. (2018, January). Laporan Survei Nasional Tren Toleransi Sosial-Keagaman di Kalangan Perempuan Muslim Indonesia. Wahid Foundation. https://wahidfoundation.org/publikasi/hasil-penelitian?page=1#flipbook-10/19/

Tsabitah Rizqi Ekanoviarini & Aji Wibowo. (2022). Pelanggaran Hak Perempuan di Afghanistan Selama Kekuasaan Rezim Taliban Berdasarkan Konvensi Cedaw. Reformasi Hukum Trisakti, 4(4), 715–728. https://doi.org/10.25105/refor.v4i4.14097

Utomo, D. P., & Adiwijaya, R. (2022). Representasi Moderasi Beragama dalam Dakwah Habib Husein Ja’far Al-Hadar pada Konten Podcast Noice “Berbeda Tapi Bersama.†PUSAKA: Jurnal Khazanah Keagamaan, 10(1), 212–223. https://doi.org/10.31969/pusaka.v10i1.675

Wijaya, S. H. B. (2016). Media dan Terorisme (Stereotype Pemberitaan Media Barat dalam Propaganda Anti-Terorisme oleh Pemerintah Amerika Serikat di Indonesia Tahun 2002). Jurnal The Messenger, 2(1), 27. https://doi.org/10.26623/themessenger.v2i1.280

Wijaya, S., & Nursyabani, M. (2022). Menangkal Islamofobia melalui Interpretasi Ayat-Ayat Moderasi Perspektif Mufassir Kontemporer. Hikami : Jurnal Ilmu Alquran dan Tafsir, 3(1), 19–32. https://doi.org/10.59622/jiat.v3i1.58

Yohana, F. M. (2021). Mural sebagai Media Penyampai Pesan Sosial bagi Masyarakat dalam Perspektif Semiotika Charles Sanders Pierce. GANDIWA Jurnal Komunikasi, 1(2), 60–74. https://doi.org/10.30998/g.v1i2.886

Zulhazmi, A. Z. (2022). Comics, Da’wa, and the Representation of Religious Moderation. DINIKA : Academic Journal of Islamic Studies, 7(2), 193–220. https://doi.org/10.22515/dinika.v7i2.6136

Published

2025-12-07

Issue

Vol. 10 No. 2 (2025): ETTISAL : Journal of Communication

Section

Articles

License

Copyright (c) 2025 Ettisal

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright Notice

Authors retain full copyright and grant Ettisal: Journal of Communication the right of first publication. The published work is simultaneously licensed under a Creative Commons Attribution–NonCommercial–ShareAlike 4.0 International License (CC BY-NC-SA 4.0).
This license allows others to share and adapt the work for non-commercial purposes, provided proper credit is given to the author(s) and the journal, a link to the license is included, and any derivative works are distributed under the same license.

Additional Distribution Rights

Authors may enter into separate, non-exclusive agreements for the distribution of the journal’s published version of their work—such as depositing it in institutional repositories or including it in edited books—provided that the initial publication in Ettisal: Journal of Communication is acknowledged.

Pre- and Post-Publication Sharing

Authors are permitted and encouraged to share their work online (e.g., through institutional repositories, academic networking platforms, or personal websites) before, during, and after the submission process. Such practices promote scholarly exchange and can enhance the visibility and citation impact of the published work.

License Statement:
All articles published in Ettisal: Journal of Communication are licensed under the Creative Commons Attribution–NonCommercial–ShareAlike 4.0 International License (CC BY-NC-SA 4.0).