Visual strategy for da'wah on Instagram through infographics on the @Limproduction account

Abstract

This study analyzes visual strategies for da'wah through infographics on the Instagram account @Limproduction, with the aim of exploring the effectiveness of using graphic design elements in conveying religious messages to digital audiences. The method used in this study is a qualitative approach with content analysis according to Klaus Krippendorff, which allows researchers to identify patterns of da'wah communication in infographics. The results of the study indicate that visual elements such as images, colors, typography, and layout play an important role in increasing audience engagement and facilitating understanding of religious messages. Infographics designed with attractive designs can strengthen religious messages, make it easier for audiences to accept complex information, and build emotional closeness between the message sender and the audience. This study also found that the use of appropriate colors, relevant images, and clear typography can increase the appeal and understanding of da'wah messages. The implication of these findings is the importance of da'wah account managers on social media to understand audience dynamics and utilize graphic design that suits the preferences of digital audiences. Further research is recommended to explore the influence of other design elements, such as video or animation, in visual da'wah strategies on social media