Sahafa Journal of Islamic Communication

Psychology of Da'wah Messages in Public Communication

2025-01-01T13:21:22+07:00

This research aims to examine the psychology of da'wah messages conveyed by Ustadz Hilman Fauzi through his Instagram account, with a focus on effective public speaking qualities. Text media analysis method is employed to dissect the da'wah content shared by Ustadz Hilman Fauzi on this platform. The study concentrates on the communication strategies employed by Ustadz Hilman Fauzi to effectively reach his audience on social media. Through this approach, the research aims to provide deep insights into how Ustadz Hilman Fauzi utilizes social media platforms to disseminate da'wah messages with high appeal. Messages are conveyed with good, gentle words, capable of emotionally stirring the audience, making them easily acceptable. The primary goal of this research is to uncover how da'wah messages can be persuasively and captivatingly delivered, especially in the context of social media, and to contribute to understanding the psychology of da'wah messages and public speaking skills for a preacher. The findings of this research are expected to serve as valuable insights for da'wah practitioners and communicators, as well as pave the way for further research on the effectiveness of da'wah communication in the current digital era.

Islam and Identity Politics In The 2019 Presidential Election (From The Perspective of Structuration Theory)

2025-01-01T13:48:22+07:00

We already know that the 2019 presidential election contestation is a very harsh contestation between two pairs of presidential candidates, namely Jokowi and Prabowo. The severity of the contestation is feared to trigger horizontal conflicts and people divisions which causing at least 8 people to die in the election results protest on May 21-22, 2019 in Jakarta. The severity of the contestation is one of the things because the 2019 presidential election involves identity political practices. Therefore this research intends to analyze how much the role of agents and structures in influencing the independence of political choices of voters in each Identity. In the process of analysis this research uses Anthony Giddens' Theory of Structuralization. Departing from Anthony Giddens' theory of structure, this research seeks to explore how significant the influence of agents and structures in influencing the independence of political choices of voters. This research uses qualitative research methods with a critical empirical approach. In this study, it has been found that in influencing the independence of political choices, agent voters and structures are supported by two things, namely alocative and authoritative resources, but in this study there is a finding that to influence the nature of the independence of political choices, voters is not enough only with alocative and authoritative resources, but we find that there are logistical and historical resources that play a significant role in influencing the independence of the political choices of each voters.

Keyword: Identity Politics, Historical, Logistics.

Islamic Communication Strategy Of Nahdlatul Ulama On The Political Stage Through Regional Election Contestation In East Java

2025-02-07T16:13:35+07:00

Currently the existence of NU is under the auspices of the organization, but in political dynamics it is very calculated. This research discusses the strategic role of Nahdlatul Ulama (NU) in political dynamics through the contestation of Pilkada in East Java, focusing on the Islamic communication approach applied. As the largest Islamic organization in Indonesia, NU has a significant influence on the formation of public opinion, political communication patterns, and mass mobilization in the local political arena. This research explores how
NU utilizes Islamic communication principles, such as da’wah bil hikmah, justice, and togetherness, to build an effective strategy in supporting certain candidates. Implicitly, NU has a higher position than parties in the political arena. In the context of political communication, the existence of NU cannot be separated from the role of kiai and santri, both in the front stage and the back stage. The research method used includes a qualitative approach with data analysis from in-depth interviews, literature studies, and participatory observation of the dynamics of Pilkada in East Java. The results showed that NU’s approach was not only oriented towards electoral politics but also reflected efforts to maintain social harmony and Islamic values in society. NU uses pesantren networks, religious leaders, and local cultural traditions as strong communication media to strengthen its influence. The research results of the concept of dramaturgy and role-playing carried out by the candidates, creating an atmosphere and conditions of interaction which then give its own meaning to the community. The emergence of this meaning is highly dependent on the social background of the community itself and forms a society that is able to adapt to various atmospheres, patterns of political life.

Keywords: Islamic Communication; Dramaturgy; Nahdlatul Ulama

Coping with Culture Shock: Communication Patterns of Non-PMDG Students at UNIDA Gontor

2025-01-01T14:29:14+07:00

Abstract

This research aims to analyze the phenomenon of culture shock experienced by Non-KMI (Kulliyatul Mu›allimin Al-Islamiyah) students at Darussalam Gontor University (UNIDA Gontor). Non-KMI students, who come from non-Islamic boarding school backgrounds, face great challenges in adapting to an Islamic boarding school-based campus environment, where Arabic and English are used as the main languages, and high discipline is an integral part of campus life. Using an exploratory qualitative approach, this research explores the adaptation experiences of Non-KMI students by focusing on emotional, behavioral and cognitive aspects. Data was collected through in-depth interviews, participant observation, and documentation related to academic and social life on campus. The research results showed that non-KMI students experienced culture shock in the form of anxiety, confusion, and changes in perception of the dominant cultural values at UNIDA Gontor. Behavioral aspects also include difficulties in adapting to congregational worship procedures and the use of Arabic in daily communication. This research identified several factors that cause culture shock, such as differences in communication patterns, lifestyle, and lack of social support from the surrounding environment. However, through effective communication strategies, such as building intercultural communication skills and increasing social interaction, Non-KMI students can adapt better to campus culture. This research provides practical insights to support the adaptation process of Non-KMI students in Islamic boarding school-based educational environments and offers suggestions for strengthening cultural orientation and cross-cultural interaction programs at universities.

Keywords: Communication Patterns; Cultural Adaptation; Intercultural Communication

Community Information Group as Village Public Relations Media: An Islamic Communication Approach in the Digital Age

2024-12-05T11:56:37+07:00

Abstrack

This study aims to determine the role of the Community Information Community (KIM) as public relations at the village level which is oriented to disseminate accurate information through internal discussions first and has the aim that the community around the KIM area where researchers will discuss Biting Village, Ponorogo can actively participate. This is used so that the community can be empowered for their own village. KIM is formed independently by and for the community itself. KIM runs according to the corridor, namely to build social communication by continuing to strive for improvement and development within the internal institution. Then this can be seen from the official website of Biting Village, which began to be active in disseminating Biting Village activities to provide the latest news. The research method used is descriptive qualitative method through literature study, namely data collection from existing data sources such as data related to KIM. The methodology or approach used in this paper uses a library research method or approach, while data collection is carried out by reviewing and/or exploring several journals, books, and documents (both printed and electronic) as well as other sources of data and or information that are considered relevant to the study. The conclusion in this study is that KIM in Biting Village has an important role in becoming village public relations, namely a liaison between the government and the community, which makes it easier for communication between the two. So Biting Village KIM has carried out the role of village public relations well, because it has succeeded in empowering the community by participating in village development, one of which is the success in creating an official website owned by Biting Village KIM.

Keywords: Community Information Group; Public Relations

The Meaning of Audience’s Reception on Da’wah Messages in the Gus Iqdam Youtube Channel

2024-12-09T22:24:38+07:00

This study analyzes the audience's interpretation of da'wah messages on the Gus Iqdam YouTube channel, focusing on the Majelis Taklim Al Muhsinin congregation. Using a qualitative reception analysis method, the research reveals that audience interpretations vary, influenced by their social backgrounds and understanding of Islamic teachings. The findings show that YouTube as a platform significantly enhances the reach of da'wah, despite challenges in maintaining message relevance. This study emphasizes the importance of Da'wah Communication and Spiritual Communication approaches to explore the emotional and religious dimensions of Gus Iqdam's da'wah, which is adaptive and responsive in engaging diverse audiences in the digital era.

Business Model Analysis of PT. Radio Suara Gontor FM (Suargo FM) as a Boarding School-Based Radio in the Era of Convergence

2024-12-11T11:33:31+07:00

The rapid development of business models began when numerous studies examined the business environment, which was subsequently supported by advancements in digital communication and information technology. Digital transformation has changed the business landscape for companies worldwide, raising discussions about how technology influences business architecture in various fields such as strategy, business models, organizational management, processes, solutions, technology, and competencies. PT. Radio Suara Gontor FM (Suargo FM) is a radio station owned by Darussalam Gontor Boarding School, located within the Gontor Campus 1, in Gontor, Mlarak, Ponorogo. The aim of this study is to understand the business model implemented by Suargo FM as a pesantren-based radio station owned by Darussalam Gontor. Boarding School. This research uses a qualitative descriptive method. Data collection was conducted through observation, interviews, and documentation. Data analysis was performed using field data analysis techniques consisting of data reduction, data presentation, and conclusion drawing. The results of this study indicate that Suargo FM, as a Boarding School-based radio station, is unlike most other Boarding School-owned radio stations, which are community radios with a business model focused on providing broadcasting services for specific communities with a primary goal not centered on profit. Since its inception, Suargo FM has operated as a business radio station with a wide broadcast coverage area aimed at proselytizing and education while also generating profit. However, Suargo FM is not entirely profit-oriented (money oriented) because the teaching and educational approach of Pondok Modern Darussalam Gontor does not view material wealth as the output of education. In the era of media convergence, Suargo FM has transformed into digital radio as a form of adaptation to the development of information and communication technology.

Keywords: Buseiness Model; Media Convergence; Boarding School-Based Radio; Suargo FM

Representation of Modest Fashion Values in @ dwihandaanda Instagram Content (Semiotic Analysis Study Ferdinand de Saussure)

2025-01-24T11:12:47+07:00

The second largest Muslim population in the world with 281 million people and a potential GDP of USD 5.1 billion per year in the halal economy sector including Modest Fashion. The role of millennial generationinfluencers such as ig @dwihandaanda has also contributed greatly to the Muslim fashion industry with 2 million followers, through her contents reflecting Islamic values as self-image and at the same time reaching the Muslim market in the country. The purpose of this study is to describe the signs (images, text, emojis,
captions or visual elements) in creating meaning in each of its contents using Ferdinand de Saussure’’s communication theory which is divided into signifiers and signifieds related to meaning. The method used is a qualitative descriptive approach with an interpretive approach. It is concluded that the content conveys many messages of affection in the dynamics of child development, the clothes used reflect the philosophy of loose, neutral and elegant and modern modest fashion design. Visually, the colors of brown, white, and cream
tones indicate a minimalist aesthetic that is often used by modest fashion brands. This content not only sells products but also lifestyle and daily life with emotional connection to consumers. The lifestyle philosophy in its content is in line with the target audience of Muslim women, such as religiosity, spiritual values of happiness and simplicity. Modest fashion is a representation of freedom from stigma, strong self-confidence in gentleness, inclusivity and adaptive to the needs of an active lifestyle and full of achievements in Islamic values. For further researchers, they can conduct a survey study on followers to understand their preferences for related UGC (User Generated Content).

Keywords: Semiotic; Communication; Influenceur; Fashion Modest; Indonesia