Disaster Risk Communication Strategy Based on Islamic Values: A Case Study of PT. Banten West Jawa in Tanjung Lesung

Abstrak

This study aims to examine the Islamic-based disaster risk communication strategy implemented by PT. Banten West Java (BWJ) in developing the Tanjung Lesung tourist destination. As a tourist destination located in a disaster-prone area, a communication strategy is required that is not only technically effective but also grounded in religious values. This study used a qualitative approach with a case study design through in-depth interviews, field observations, and documentation. Three informants were selected based on the relevance of their roles in risk ommunication and destination management. The results show that PT. BWJ implements the five elements of Lasswell's communication model: institutional communicators, mitigation messages, media channels, target audiences, and communication impact. Islamic values such as ṣidq (honesty), amanah (responsibility), and maslahah (benefit) are reflected in information transparency, an early warning system, and mitigation education for tourists and the community. This strategy establishes a communication pattern that is ethical, participatory, and aligned with Islamic principles of life safety. These findings recommend integrating Islamic values into risk communication as a strategic approach to strengthening Islamic tourism destinations in disaster-prone areas