How does a Politician Build a Political Image on Instagram?

Authors

  • Abraham Zakky Zulhazmi UIN Raden Mas Said Surakarta
  • Muh Galih Nirboyo UIN Raden Mas Said Surakarta

DOI:

https://doi.org/10.21111/sjic.v5i1.7638

Keywords:

Political image, Instagram, Semiotic

Abstract

Nowadays, social media image shaping is massively carried out by politicians. The wide range of internet network distribution and low cots needed have made these easier for a political actor to execute their political strategies. Besides using social media as a medium to interact with the citizen, they also use it as medium to build their political image. This research uses the semiotic analysis method.The researcher chose the semiotic method from Roland Barthes for the methode of analysis. This study found that Sri Mulyani used her Instagram account as a medium to forming her political image. The verbal or non-verbal symbols where she displays through her uploads on her Instagram account are aimed to shape her political image. Image of Sri Mulyani on her Instagram, based on Anwar Arifin, political image theory, which includes influence, authority, power or force, corporation, conflict and consensus. Sri Mulyani's political image on Instagram is influence, The image shaping that Sri Mulyani is trying to creat/build through her Instagram is a leader who is democratic, modest, religios, a populist who shows her care to SME, farmer, education, and the welfare of mother and children.

References

Andi, R. (2020). Hootsuite (We are Social): Indonesian Digital Report 2020.

Fahmi, A. (2020). Eksistensi Para “Gus” di Instagram: Visual Semiotik Sebagai Dakwah Baru di Era Digital. DAKWATUNA: Jurnal Dakwah Dan Komunikasi Islam, 6(2), 138–157.

Harisah, M. (2019). Pemanfaatan Facebook Sebagai Media Kampanye Politik Jokowi-Jk Pada Pilpres 2014 (Analisis Isi Media Online). KAREBA: Jurnal Ilmu Komunikasi, 8(1), 212–221.

Irfani, F. (2020). Kamu Pusing Dengan Dinasti Politik di Klaten? Sama, Saya Juga. Asumsi.

Juliati, S. (2020). Rekam Jejak Bupati Klaten Sri Mulyani: Dinasti Politik, Heboh Hand Sanitizer, Kini Ditegur Ganjar. In tribun news (p. 4).

Kertamukti, R. (2015). INSTAGRAM DAN PEMBENTUKAN CITRA (Studi Kualitatif Komunikasi Visual dalam Pembentukan Personal Karakter Account Instagram @basukibtp). Jurnal Komunikasi PROFETIK, 08(01), 57–66.

Mustafa. (2017). Citra Setya di Jagad Maya (Analisis Semiotika dan Etika Komunikasi Islam Gambar Setya Novanto pada Akun Instagram detik.com). An-Nida’: Jurnal Pemikiran Islam, 41(2), 213–239.

Putri, K., Unde, A., & Nadjib, M. (2015). Semiotika Pesan Instagram Ani Yudhoyono dalam Perspektif Etika Komunikasi. Jurnal Komunikasi KAREBA, 4(1), 19–26.

Ramadani, R., & Hilmiyah, M. (2019). Pembentukan Citra Politik di Media Sosial Twitter. KOMUNIDA : Media Komunikasi Dan Dakwah, 9(2), 254–268. https://doi.org/10.35905/komunida.v9i2.1126

Zulhazmi, A. Z. (2018). Mendulang Suara Generasi Milenial Muslim: Citra Ketua Umum PPP M. Romahurmuziy Di Media Sosial. Shahih, 3(2). https://doi.org/10.22515/shahih.v3i2.1377.

Downloads

Published

2022-11-10

Issue

Vol. 5 No. 1 (2022): Sahafa : Journal of Islamic Communication

Section

Articles