Psychology of Da'wah Messages in Public Communication

A Case Study of Da'wah Message by Ustadz Hilman Fauzi on Instagram

Abstract

This research aims to examine the psychology of da'wah messages conveyed by Ustadz Hilman Fauzi through his Instagram account, with a focus on effective public speaking qualities. Text media analysis method is employed to dissect the da'wah content shared by Ustadz Hilman Fauzi on this platform. The study concentrates on the communication strategies employed by Ustadz Hilman Fauzi to effectively reach his audience on social media. Through this approach, the research aims to provide deep insights into how Ustadz Hilman Fauzi utilizes social media platforms to disseminate da'wah messages with high appeal. Messages are conveyed with good, gentle words, capable of emotionally stirring the audience, making them easily acceptable. The primary goal of this research is to uncover how da'wah messages can be persuasively and captivatingly delivered, especially in the context of social media, and to contribute to understanding the psychology of da'wah messages and public speaking skills for a preacher. The findings of this research are expected to serve as valuable insights for da'wah practitioners and communicators, as well as pave the way for further research on the effectiveness of da'wah communication in the current digital era.