Transnational Advocacy Network Analysis: Greenpeace's Efforts In Addressing Plastic Waste In Indonesia (2019-2024)

Abstrak

Plastic waste remains a global challenge. Indonesia is one of the countries with the most plastic waste in the world, ranking third. Two factors contribute to Indonesia's increased plastic usage: an expanding economy and a rapid population increase. If not properly and effectively managed, this waste leads to increased environmental pollution. The goal of this research is to examine the implementation of Greenpeace's transnational advocacy network in its efforts to reduce plastic use in Indonesia. This study employs the concept of international advocacy networks. This research adopts descriptive qualitative research methodologies, using data gathered through a literature review. The findings of this study provide details about Greenpeace's efforts to address the problem of plastic waste in Indonesia through its transnational advocacy network efforts, which include conducting brand audits, implementing anti-plastic campaigns, submitting recommendations, urging large corporations to take action, and promoting global plastic agreements. Greenpeace's motive to push for plastic waste in Indonesia is consistent with its mission: to safeguard the world and its contents from the negative impacts of the environment. Despite Greenpeace being fairly influential in tackling this issue, there are still various obstacles in efforts to reduce plastic waste. Hence, strategic and tactical steps are needed from all relevant stakeholders, including the public, to overcome the waste problem in Indonesia.