Predicting Compulsive Buying Because of Buy Now Pay Later Installment

Authors

  • Rina Sari Qurniawati STIE AMA Salatiga
  • Yulfan Arif Nurohman UIN Raden Mas Said Surakarta
  • Dhandy Rachmat Andreyan STIE AMA Salatiga

DOI:

https://doi.org/10.21111/at.v9i1.8626

Keywords:

Pain of Paying, Compulsive Buying, pay later

Abstract

The Covid-19 pandemic that has hit the whole world since the beginning of 2020 has changed consumer behaviour in shopping. With the development of pay-later payments in Indonesia since this pandemic period, compulsive buying behaviour is influenced by the pain of paying and the ease of payment methods. For this reason, this research has an urgency to be carried out so that people have control over their behaviour. In testing the hypothesis using the SEM-PLS technique by testing the inner model and outer model using 120 samples. The results of this study are the pain of paying and the ease of payment methods proved to affect compulsive buying. Self-control has not been shown to have a moderating effect on the relationship between the pain of paying and compulsive buying. 

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Published

2023-09-26

How to Cite

Qurniawati, R. S., Nurohman, Y. A., & Andreyan, D. R. (2023). Predicting Compulsive Buying Because of Buy Now Pay Later Installment. Al Tijarah, 9(1), 14–26. https://doi.org/10.21111/at.v9i1.8626

Issue

Vol. 9 No. 1 (2023): Al Tijarah | June

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Articles

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The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Al Tijarah journal and Departement of Management, Faculty of Economics and Management, University of Darussalam as publisher of the journal.