Al Tijarah

Marketing Mix Analysis on CV. Hidayat Kaca in Taddan Village, Camplong District, Sampang Regency from an Islamic Marketing Mix Perspective

Nur iftifah; Elfira maya adiba — Tue, 25 Jun 2024 00:00:00 +0700

This research aims to analyze the marketing mix at CV. Hidayat Kaca from an Islamic marketing mix perspective. Knowledge of a good marketing mix in an effort to carry out intensive marketing activities is an important factor that companies must know in an effort to increase company sales. This research is field research, the data is collected through interviews and documentation with descriptive-qualitative data analysis techniques, namely describing the data obtained through research instruments. The analysis used is data reduction, data presentation and drawing conclusions, then the data is analyzed using inductive thinking methods. The results of this research indicate that the marketing mix strategy implemented by CV. Hidayat Kaca is in accordance with the Islamic marketing mix perspective. The Islamic marketing mix applied in terms of products is always honest and prioritizes product quality, prices are set in accordance with the quality of the good

Factor Analysis and Strategies for Regional Economic Development based on Creative Industry and Halal Lifestyle

Indra Fajar Alamsyah, Hantoro Ksaid Notolegowo, Md. Nazim Uddin — Tue, 25 Jun 2024 00:00:00 +0700

The majority of regional economic development for cities is a top-down approach where the government designs programs and runs programs for the community. This has the consequence of policies that are not on target, thus an alternative path with a bottom-up approach is needed. As part of the United Nations Educational, Scientific and Cultural Organization (UNESCO) Creative Cities Network, Bandung City continues to nurture the economic growth of the creative sector. In fact, creative industry has been the backbone of the city's economy for many years. Bandung is also a multicultural city inhabited by many young Muslims, this city is a potential place for the movement of the halal economy. The halal lifestyle in the last few years has shown an increasing trend in among young people in Bandung. This study wants to explore the factors of regional economic development through the creative economy and halal lifestyle using the Exploratory Factor Analysis (EFA) method. This study involved 113 entrepreneurs related to the creative and halal industries. Based on the results of this study, there are four main factors that can increase regional economic development in Bandung through the creative industry and halal lifestyle: (Factor 1) Economic growth support system; (Factor 2) Intellectual support system; (Factor 3) Marketing support system; (Factor 4) Collaborative culture support system. These factors are alternative paths with a bottom-up approach as the foundation for regional economic development in Bandung. And based on the results of this study, there is a novelty in the form of a bottom-up approach for public policy related to regional economic development, especially urban regional economic development based on creative and halal industries.

Islamic Fintech Business Model and Regulation in Indonesia

Surbakti Mhd Handika, Mohamad Soleh Nurzaman — Tue, 25 Jun 2024 00:00:00 +0700

The growth of the sharia financial technology (fintech) industry in Indonesia presents a joint task with stakeholders, namely increasing literacy in order to create a conducive ecosystem for the development and sustainability of sharia fintech. This study aims to systematically explain the various Islamic fintech business models in Indonesia and transaction schemes to the regulations and regulators that regulate and supervise them. This study uses a qualitative approach and descriptive analysis (qualitative descriptive analysis). This preliminary research found that there are four sharia fintech business models operating in Indonesia, namely: fintech payment, peer to peer lending, securities crowdfunding and digital financial innovation. The regulators that carry out regulation and supervision are Bank Indonesia (Ministry of Payment System Policy), Financial Services Authority (Directorate of Fintech Regulation, Licensing, and Supervision, Department of Capital Markets and Digital Finance and Innovation Group) and the Indonesian Ulema Council (National Sharia Council). The author suggests that further researchers can explore the study of each of these sharia fintech clusters, both in terms of regulation, consumer behavior, business model development and so on.

Analysis of Sharia Brand Image and Facilities on Customer Decision Making to Choose BMT Beringharjo Ponorogo Branch with Trust as a Mediating Variable

Muhammad Ridlo Zarkasyi, Robi Sugih Alamsyah, Dhika Amalia Kurniawan — Wed, 26 Jun 2024 00:00:00 +0700

The financial sector is an institution that provides financial services to commercial and retail customers, including investment funds, banks, insurance and co-operatives. One finance sector is the BMTs in East Java province is BMT Beringharjo Ponorogo Branch. BMT Beringharjo Ponorogo in addition to serving fund deposits also serves mudharabah financing in order to empower the community to improve their business and get out of the poverty circle. The approach used this thesis is a quantitative approach. That way quantitative research departs from a theory towards data to test the truth of the theory. The result from this study is Sharia Brand Image variable has a positive influence on the decision making of members choosing BMT Beringharjo financial institutions. Facility variables have a positive influence on the decision making of members choosing BMT Beringharjo financial institutions. Trust variables can mediate between Sharia Brand Image on members'' decisions to choose financial institutions because Sharia Brand Image has a significant positive effect, this is because the better the Sharia Brand Image that BMT Beringharjo has, the higher the member''s trust in the financial institution.

The Role of Halal Awareness, Halal Labels and Attitudes towards Halal Products on Purchase Decisions of Used Goods

Muhammad Rexsa Assyarofi, Muntafiah, Septian Agung Wijayanto, Fitri Wulandari — Wed, 26 Jun 2024 00:00:00 +0700

The purpose of this study is to analyze the role of financial halal awareness, halal labels and attitude toward halal product on purchase decision. The sample of this research was residents of the city of Surakarta and its surroundings. Samples were selected using a non-probability sampling method totaling 200 respondents by distributing questionnaires online using Google Forms. The analysis technique used multiple linear regression supported by the SPSS program version 22.0. The results in this study show that there is a positive influence on Halal Awareness, and attitude toward halal product on purchase decision residents of the city of Surakarta and its surroundings whereas Halal Labels have no influence.

Construction of Mas'uliyah Spiritual Values in Transformational Leadership

Bambang Widarno, Olivia Fachrunnisa, Ardian Adiatma — Thu, 27 Jun 2024 00:00:00 +0700

Transformational leadership (TL) is known as a change facilitator because it contributes a lot to organizational culture and is effective for organizational improvement. The stability of the TL concept still contains weaknesses and is widely criticized for self-efficacy bias, evangelical, lacks conceptual clarity, is anti-democratic, solitary, and does not have checks and balances. A model that is more perfect and complete in dimensions is needed by adding transcendental values, which are not only oriented towards methods or processes and achieving goals, but must also be based on religious (spiritual) values that combine 3 elements: morality, awareness, and faith. By believing that Allah will hold humans accountable in the hereafter, we propose the Mas'uliyah Transformational Leadership (MTL) leadership concept. The synthesis of the TL dimension with the Islamic values of mas'uliyah produces four new dimensions: mas'uliyah idealized influence, mas'uliyah inspirational motivation, mas'uliyah intellectual stimulation, and mas'uliyah individual consideration. The new concept of religious-based leadership needs to be proven empirically in an institution or community.