Al Tijarah

The Effectiveness of Hybrid Working In Improving Employee Work-Life Balance and Employee Performance

Ahmad Setiyono, Fahmilia Rahmita, Muhammad Fuzail — Tue, 31 Dec 2024 00:00:00 +0700

Technological advances have changed the traditional work paradigm into a more flexible model, especially the Hybrid Working work model, which combines working from the office (WFO) and working from home (WFH). This model has gained popularity during the COVID-19 pandemic as companies try to adapt to the new reality. This study investigates the impact of hybrid working on work-life balance. The goal is to understand how this work model can improve employee Work-Life Balance. The research methodology used is a library research method, which involves collecting and analysing relevant academic sources, including journals, articles and publications related to Hybrid Working, work-life balance and employee performance. Research design involves thorough selection, screening, and analysis of literature to gain meaningful insights. Findings show that Hybrid Working significantly improves work-life balance, leading to increased productivity and employee performance. Key aspects include improved time management, reduced stress, and increased commitment to the organization. This model allows employees to fulfil personal responsibilities while maintaining work efficiency. Companies or organizations that adopt hybrid working are expected to increase employee productivity, welfare and loyalty, reducing overall turnover rates. Effective implementation depends on leveraging technology, strong leadership, and supportive policies.

Keywords: Hybrid working, Work life balance, Employee performance

UNLOCKING THE POWER OF HALAL BRANDING: THE INFLUENCE OF BRAND IMAGE, TRUST, AND LOYALTY ON PURCHASE INTENTION OF WARDAH PRODUCTS

Sukmawati, Larasati Ayu Sekarsari — Mon, 30 Dec 2024 00:00:00 +0700

Porpuse: This study aims to determine the effect of Brand Image, Brand Trust, and Brand Loyalty on Purchase Intention of wardah products. By using quantitative research with hypothesis testing, this study involved a sample of 156 respondents who used wardah skin care products. The analysis methods used include multiple linear regression. multiple linear regression, coefficient of determination (R2), coefficient of correlation and determination, t test, F test, and classical assumption test. using WarpPLS 7.0 software. Primary data for research was obtained through questionnaires. The results of this study indicate that Brand Image, Brand Trust, and Brand Loyalty have a significant effect on the Purchase Intention of Wardah skin care products. Wardah skin care products. In addition, brand image also has a considerable role in influencing the purchase intention of Wardah skin care products. However, perceived quality does not have a significant influence on the purchase intention of Wardah skincare products. Wardah skincare products.

Creation of Islamic Branding Strategy in Digital Marketing: A Study on “Umair” The Product Line of Trisna Group's Subsidiaries

Mon, 30 Dec 2024 00:00:00 +0700

Islamic branding, as a concept that integrates Islamic principles into brand marketing strategies, is not only an essential focus for companies that uphold religious values as their core identity but also serves as a marketing tool, particularly in digital marketing, targeting the Muslim market in Indonesia. This research aims to explore the implementation of Islamic branding in the digital marketing of product from Trisna Group Kediri's subsidiaries and to analyze the challenges and their solutions. The study employs a qualitative case study approach and triangulates data sources through observation, interviews, and documentation. The data collected will be reduced by summarizing, selecting key points, and focusing on significant aspects. The findings are then presented for better understanding and conclusions. The results indicate that product from Trisna Group Kediri’s subsidiaries “Umair” perfume has adopted Islamic branding in their digital marketing strategies, such as creating an Islamic-themed logo for Umair, the halal labeling process for Umair perfume, presenting Islamic content in Umair's digital marketing, endorsing Islamic influencers as Key Opinion Leaders (KOL) for digital promotion, and actively participating in various Muslim or halal fairs in Indonesia. Challenges identified include the frequency of digital content uploads and the website design resembling a landing page. Solutions to these issues involve brainstorming content ideas and benchmarking against similar companies, creating interactive content, scheduling posts automatically, and designing a more engaging and comprehensive website. Overall, the application of Islamic branding in digital marketing effectively optimizes the company’s efforts to attract the Muslim community market in Indonesia, and even other countries.

MONEY MARKET: THE ROLE AND IMPLEMENTATION OF ECONOMIC GROWTH IN THE NON-REAL SECTOR

Atika Zahra Maulida, Agus Purnomo — Mon, 30 Dec 2024 00:00:00 +0700

The decision issued by the government to open community activities after the COVID-19 pandemic can encourage economic growth. The money market includes Bank Indonesia Syariah Certificates, SBIS Repurchase Agreement, Sharia Interbank Money Market Instruments, SBSN Repurchase Agreement, and other securities. This study aims to determine the role and implementation of the money market in the economic growth of the non-real sector through qualitative research methods. The data collection method uses accidental sampling, where the researcher interviews the perpetrators and managers of the Sharia money market. The quantitative approach distributes questionnaires about the role and implementation of money market transactions. The research results on money market products show that they are one of the instruments of financial products that can restore performance and economic growth. Money market product transactions have increased from month to month due to the influence of public interest and investment in money market products. The growth performance of the money market can come from increased revenues, sales, purchases, and transactions. The role and implementation of economic growth through the Islamic money market is government intervention and community contribution.

MARKET STRATEGY ANALYSIS: A CONCEPTUAL STUDY OF RED OCEAN VERSUS BLUE OCEAN

Putri Qonitah Rahim, Sitti Syamsiah , Murtiadi Awaluddin, Sudirman — Mon, 30 Dec 2024 00:00:00 +0700

In the dynamic world of business, competition is a critical aspect that demands strategic
attention. The ability to design effective strategies to navigate market challenges is essential
for business success. Two prominent approaches in this domain are the Blue Ocean Strategy
(BOS) and the Red Ocean Strategy (ROS). BOS focuses on creating new, innovative market
spaces where competition becomes irrelevant by delivering unique value. Conversely, ROS
emphasizes direct competition in existing markets, aiming to outperform rivals through
competitive advantages. This study aims to analyze the concepts and applications of BOS and
ROS, exploring the fundamental differences between these approaches and their implications
for managing business competition. Through a conceptual approach, this review highlights
how these strategies can be integrated to strengthen market positioning, enhance
competitiveness, and create sustainable value. Furthermore, the study underscores the
potential of BOS and ROS to assist businesses in navigating the ever-evolving dynamics of
the global market. This comprehensive analysis is intended to provide strategic insights for
business practitioners in selecting and implementing approaches that best align with their
objectives.

THE INFLUENCE OF TAX KNOWLEDGE, PROFESSIONAL RECOGNITION, AND JOB MARKET CONSIDERATIONS ON CAREER CHOICE AS TAX CONSULTANTS OF ACCOUNTING STUDENTS IN THE SURAKARTA AREA

Mei Puspitasari, Suyatmin Waskito Adi — Mon, 30 Dec 2024 00:00:00 +0700

Porpuse: This study aims to analyze whether Tax Knowledge, Professional Recognition, and Job Market Considerations affect the interest of accounting students in choosing to work as tax consultants. The type of research used is quantitative research through a questionnaire survey approach of accounting students. The sampling technique uses the Solvin method to determine the number of samples. Data collection was carried out using a questionnaire survey method via a Google form filled out by respondents. The research sample used was 120 respondents of accounting students from UMS, UNS, UNIBA, UNISRI, STIE in 2020-2021. In this study, the test used in the statistical analysis was hypothesis testing with quantitative data analysis and using the SPSS 26 program to test the data. Based on the results of management, the results of this study indicate that (1) tax knowledge affects the choice of a career as a tax consultant. (2) professional recognition affects the choice of a career as a tax consultant. (3) job market considerations affect the choice of a career as a tax consultant.