Antesenden dari Customer satisfaction pada Online Travel Service

Authors

  • Muhammad Kevin Humala Sakti Siregar Fakultas Ekonomi dan Bisnis, Universitas Trisakti
  • Luki Adiati Pratomo Fakultas Ekonomi dan Bisnis, Universitas Trisakti

DOI:

https://doi.org/10.21111/tijarah.v6i3.5604

Keywords:

perceived usability, perceived usefulness, customer satisfaction

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.

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Published

2020-12-28

How to Cite

Siregar, M. K. H. S., & Pratomo, L. A. (2020). Antesenden dari Customer satisfaction pada Online Travel Service. Al Tijarah, 6(3), 21–30. https://doi.org/10.21111/tijarah.v6i3.5604

Issue

Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020

Section

Articles

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The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Al Tijarah journal and Departement of Management, Faculty of Economics and Management, University of Darussalam as publisher of the journal.