Antesenden dari Customer satisfaction pada Online Travel Service

Authors

  • Muhammad Kevin Humala Sakti Siregar Fakultas Ekonomi dan Bisnis, Universitas Trisakti
  • Luki Adiati Pratomo Fakultas Ekonomi dan Bisnis, Universitas Trisakti

DOI:

https://doi.org/10.21111/tijarah.v6i3.5604

Keywords:

perceived usability, perceived usefulness, customer satisfaction

Abstract

The aim of this research was to investigate the influence of  perceived usability and perceived usefulness to customer satisfaction in online travel service. The samples used are 217 responses which using online travel service. Dependent variable in this research are customer satisfaction. Independent variable is perceived usability and perceived usefulness.  Analysis method in this research is SEM. The result of this research shows that perceived usability and perceived usefulness have positif influence toward customer satisfaction.

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Published

2020-12-28

How to Cite

Siregar, M. K. H. S., & Pratomo, L. A. (2020). Antesenden dari Customer satisfaction pada Online Travel Service. Al Tijarah, 6(3), 21–30. https://doi.org/10.21111/tijarah.v6i3.5604