Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online

Authors

  • Harries Arizonia Ismail Fakultas Ekonomika dan Bisnis, Universitas AKI Semarang
  • Emi . Trimiati Fakultas Ekonomika dan Bisnis, Universitas AKI Semarang
  • Yani . Prihati Fakultas Teknik dan Informatika, Universitas AKI Semarang

DOI:

https://doi.org/10.21111/tijarah.v6i3.5603

Keywords:

Synergy, consumer behavior, impulsive purchase, online

Abstract

The development of this conceptual model is directed to encourage consumer purchases of products where this process occurs by online. The research model developed is called a synergy factor which includes system factors, internal factors, external factors and product factors. Each of these factors has characteristics in the form of variables consisting of website aesthetics from system factors, availability of money from internal factors, word of mouth from external factors and price perception of product factors. These four elements will determine the interest that will ultimately drive the purchase. The process in this research model is not in purchases that generally occur but in impulsive purchases or purchases without planning.

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Published

2020-12-28

How to Cite

Ismail, H. A., Trimiati, E. ., & Prihati, Y. . (2020). Membangun model konseptual faktor sinergitas perilaku konsumen dalam konteks pembelian impulsive secara online. Al Tijarah, 6(3), 10–20. https://doi.org/10.21111/tijarah.v6i3.5603

Issue

Vol. 6 No. 3 (2020): Special Issue Seminar Nasional Manajemen & MADIC 6, 2020

Section

Articles

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The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Al Tijarah journal and Departement of Management, Faculty of Economics and Management, University of Darussalam as publisher of the journal.