The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo

Authors

  • Ahmad Suminto University of Darussalam Gontor
  • Afif Al Farizi University of Muhammadiyah Ponorogo
  • Nur Kasanah Faculty of Islamic Economics and Business, Ponorogo State Islamic Institute
  • Meichio Lesmana Faculty of Economics and Management, University of Darussalam (UNIDA) Gontor
  • Rofi Muzaki Faculty of Economics and Management, University of Darussalam (UNIDA) Gontor

DOI:

https://doi.org/10.21111/tijarah.v7i1.5563

Keywords:

Social media, Public Service Quality

Abstract

Abstract Social Media is media created to facilitate social interaction that is interactive or two way. Social media is based on internet technology that changes the pattern of information dissemination from previously one to many audiences. The purpose of this study is to provide knowledge about how the effectiveness of Instagram social media as an effort to improve the quality of public services during the COVID-19 pandemic. The research method used is qualitative by analyzing content or content based on discourse analysis. The data source is taken from Ponorogo KPP Primary by analyzing the contents of existing content on Instagram social media accounts. The results of this study are that every institution or government agency that has social media such as Instagram on the Ponorogo KPP must pay attention to indicators of measuring service quality, so that in the midst of the pandemic COVID-19 can run effectively and efficiently. 

Author Biographies

Ahmad Suminto, University of Darussalam Gontor

Master of Economic Sharia

Afif Al Farizi, University of Muhammadiyah Ponorogo

Student Sosial-Politik FISIP - University of Muhammadiyah Ponorogo

References

Ahmad, J. (2018). Desain Penelitian Analisis Isi ( Content Analysis ). Research Gate, (5), 1–20. Cahyono, A. S. (2016). Pengaruh Media Sosial terhadap Perubahan Sosial Masyarakat di Indonesia. Jurnal Ilmu Sosial & Ilmu Politik Diterbitkan oleh Fakultas Ilmu Sosial & Politik, Universitas Tulungagung, 9 (1), 140–142. Ogotan, M. (2016). Pengaruh Struktur Organisasi terhadap Kualitas Pelayanan Publik (Suatu Studi di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Halmahera Utara). Jurnal Administrasi Publik, 1 (37). Rohayatin, T., Warsito, T., Pribadi, U., Nurmandi, A., Kumorotmo, W., & Suranto. (2017). Faktor Penyebab Belum Optimalnya Kualitas Penyelenggaraan Pelayanan Publik Dalam Birokrasi Pemerintahan. Jurnal Caraka Prabu, 01(01), 22–36. Samarinda, D. I. K. (2016). Analisis Penerapan Prinsip Good Governance. 4(1), 102–114. Yulianto, H., & Yahya, syarief dienan. (2018). Pengaruh Dimensi Kualitas Layanan Publik terhadap Kepuasan Masyarakat Pengguna Trans Mamminasata. (46), 794–807. Undang-Undang Nomer 25 Tahun 2009 tentang Pelayanan Publik.

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Published

2021-12-27

How to Cite

Suminto, A., Farizi, A. A., Kasanah, N., Lesmana, M., & Muzaki, R. (2021). The Effectiveness of Instagram Social Media as an Effort to Improve the Quality of Tax Services in the COVID-19 Pandemic in KPP Pratama Ponorogo. Al Tijarah, 7(1), 65–73. https://doi.org/10.21111/tijarah.v7i1.5563

Issue

Vol. 7 No. 1 (2021): Al Tijarah | June

Section

Articles

License

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Al Tijarah journal and Departement of Management, Faculty of Economics and Management, University of Darussalam as publisher of the journal.