Aplikasi Teori Personal Selling: Kasus pada Bank Regional

Authors

  • Meria Sri Primariyanti Universitas Padjadjaran
  • Egi Arvian Firmansyah Universitas Padjadjaran

DOI:

https://doi.org/10.21111/tijarah.v3i2.1589

Keywords:

Bjb Cianjur Branch, Bjb SurePrize, Personal Selling, Savings, Demand Deposits

Abstract

This research is a descriptive research aiming at knowing the implementationof bjb SurePrize program at bank bjb (bank Jabar Banten) Cianjur branchwhich is seen from the framework of personal selling theory. In addition, thisresearch is also aimed at determining the growth rate (trend) of savings anddemand deposits at bank bjb in the period of enactment of bjb SurePrize program.The research methods used are interview and literature study. The resultsshowed that the implementation of personal selling in the bjbSurePrizeprogram at bank bjb Cianjur branch is executed by executive personal selling,inside personal selling and outside personal selling. Personal sellingprocess conducted uses 6 (six) stages, namely: prospecting, pre-approach,presentation and demonstration, overcoming objections, closing and followup. In addition, there is also a contribution from the bjb SurePrize program.on the growth of savings and demand deposits in the year 2016 of 0.16%.

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Published

2017-12-01

How to Cite

Primariyanti, M. S., & Firmansyah, E. A. (2017). Aplikasi Teori Personal Selling: Kasus pada Bank Regional. Al Tijarah, 3(2), 41–64. https://doi.org/10.21111/tijarah.v3i2.1589

Issue

Vol. 3 No. 2 (2017): Al Tijarah | December

Section

Articles

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The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Al Tijarah journal and Departement of Management, Faculty of Economics and Management, University of Darussalam as publisher of the journal.