The Influence Of Zakat Literacy, Religiosity, Service Quality, Trust And Perceived Ease Of Use On Digital Zakat Payment Intention In Pemalang Regency
DOI:
https://doi.org/10.21111/at.v11i2.15776Keywords:
Zakat Literacy, Religiosity, Digital Zakat, Trust, Perceived Ease of UseAbstract
The development of digital technology has brought significant transformation to various aspects of life, including zakat payment practices. Pemalang Regency, as one of the regions with substantial zakat potential, faces challenges in optimizing zakat collection through digital platforms. The low public interest in paying zakat digitally represents a critical issue requiring in-depth analysis to understand the influencing factors. This study aims to analyze the influence of zakat literacy, religiosity, service quality, trust, and perceived ease of use on digital zakat payment intention among the Pemalang Regency community. This research employs a quantitative approach with a survey method on a sample of 298 Pemalang Regency residents who meet the criteria as muzakki. The sampling technique used purposive sampling. Data was collected through structured questionnaires and analyzed using Multiple Linear Regression with SPSS. The results indicate that zakat literacy has a positive and significant effect on digital zakat payment intention with a path coefficient of 0.188. Religiosity shows an influence with a path coefficient of 0.129. Service quality has a significant negative effect with a coefficient of -0.092, while trust demonstrates an influence with a coefficient of 0.392. Perceived ease of use also has a significant positive effect with a coefficient of 0.353. Simultaneously, these five variables can explain 91.1% of the variation in digital zakat payment intention among the Pemalang Regency community. These findings imply the need to maintain zakat literacy education, strengthen trust aspects through management transparency, and simplify payment processes to optimize digital zakat technology adoption in society.References
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