Priority Strategy Design for Sustainable Supply Chain Implementation in the Tourism Industry: Fuzzy AHP Analysis

Authors

  • M. Azka Kesuma Wardana Institute Technology and Business Diniyyah Lampung
  • Maulina Agustin Institut Teknologi dan Bisnis Diniyyah Lampung
  • Camaro Boy Pandiangan Institut Teknologi dan Bisnis Diniyyah Lampung

DOI:

https://doi.org/10.21111/at.v11i2.15433

Keywords:

Sustainable Development, Sustainable Tourism, Supply Chain management, Tourism Supply Chain, Sustainable Supply Chain Management

Abstract

This study aims to analyze the interrelationship between sustainable supply chain management (SSCM) practices and sustainable tourism development by evaluating the key dimensions of sustainability within Indonesia’s tourism sector. A quantitative approach was employed using the Fuzzy Analytic Hierarchy Process (F-AHP) with an extent analysis framework to determine the priority weights of four main dimensions: environmental, economic, social, and institutional. The analytical process involved expert assessments utilizing linguistic variables to address uncertainty in decision-making, thereby producing more reliable prioritization outcomes. The findings reveal that environmental and institutional dimensions exert the greatest influence on the effectiveness of sustainable tourism supply chains, highlighting the importance of ecological preservation and adaptive governance. Meanwhile, the economic and social dimensions contribute to strengthening community empowerment and local economic resilience. The integration of SSCM also enhances resource efficiency, transparency, and policy alignment with national sustainability agendas, including energy transition and environmental conservation. This study concludes that sustainable tourism development requires cross-sector collaboration, managerial innovation, and institutional commitment to balance ecological sustainability with socio-economic growth. The findings provide practical implications for policymakers and tourism stakeholders in designing adaptive and inclusive models of sustainable tourism management.

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Published

2025-12-30

How to Cite

Wardana, M. A. K., Agustin, M., & Pandiangan, C. B. (2025). Priority Strategy Design for Sustainable Supply Chain Implementation in the Tourism Industry: Fuzzy AHP Analysis. Al Tijarah, 11(2), 1–5. https://doi.org/10.21111/at.v11i2.15433

Issue

Vol. 11 No. 2 (2025): Al Tijarah l December

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Articles

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The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Al Tijarah journal and Departement of Management, Faculty of Economics and Management, University of Darussalam as publisher of the journal.