Gen Z Financial Behavior in The Cashless Era

Authors

  • Beta Asteria STIE Widya Wiwaha
  • Rizki Fajar STIE Widya Wiwaha
  • Selamat Riauwanto STIE Widya Wiwaha

DOI:

https://doi.org/10.21111/at.v11i1.14122

Keywords:

Digital Financial Literacy; Financial Attitude; Financial Behavior

Abstract

Research on Financial Behavior in Generation Z in the Cashless Society Era needs to be carried out. Increasing the use of technology by making everything easier for community activities. towards the Industrial Revolution 5.0 is inevitable, where the role of digital business is very strong. To support public transactions, especially generation Z, they use FinTech, which includes e-wallets. Apart from Fintech, another consideration in Financial Behavior is Financial Attitude. Financial attitude describes the way people practice financial behavior that is related to a person's personality in managing finances based on their experience. Financial Behavior, which is action in making decisions in the financial sector, is very important. Therefore, this research aims to analyze the influence of Digital Financial and Financial Attitude on Financial Behavior in Generation Z both partially and simultaneously to prove previous theories and research related to the determinants of Financial Behavior. The research method uses linear regression analysis. Previously, a classical assumption test analysis was carried out. The data used is primary data with a Likert scale of 1 to 5. Before the questionnaire is distributed to obtain data, it is necessary to test the questionnaire instrument with validity and reliability tests. The results of this research show that digital financial literacy has a positive and significant effect on financial attitude. Digital financial literacy has a positive influence on financial management behavior. Financial Attitude has a positive and significant effect on Financial Management Behavior and digital literacy, financial literacy has a positive and significant effect on financial management behavior through financial attitude

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Published

2025-06-30

How to Cite

Asteria, B., Nur Fajar, R., & Riauwanto, S. . (2025). Gen Z Financial Behavior in The Cashless Era . Al Tijarah, 10(1), 75–82. https://doi.org/10.21111/at.v11i1.14122