PERILAKU KONSUMEN DALAM MEMBELI PRODUK HALAL PADA MAHASISWA DI KOTA BENGKULU

Authors

  • Annisah Monica Juliyanti IAIN Bengkulu
  • Rheesty Illahyana IAIN Bengkulu
  • Zul Fikri IAIN Bengkulu
  • Asnaini Asnaini IAIN Bengkulu
  • Herlina Yustati IAIN Bengkulu

DOI:

https://doi.org/10.21111/jiep.v5i1.6574

Abstract

Especially in the city of Bengkulu, there are two types of universities. In this research, the main attraction is PTKIN Bengkulu State Islamic Institute and PTN Bengkulu University. Based on observations made by researchers, it gives an attraction that some students from Bengkulu University have very detailed consumer behavior towards halal products, while knowledge about the definition of halal products is not so deeply discussed in their lecture world. Meanwhile, there are several students from the Bengkulu State Islamic Institute who are already well-known for their universities based on the Islamic religion, but are still not very detailed in the selection of halal products. By using a quantitative approach method based on the type of primary data through observation techniques with a sample of 132 FEBI IAIN students and 132 FEB UNIB students in Bengkulu City. Based on the results of the t-test calculation, the t-value is 1.42. Furthermore, thet value iscalculated compared with the ttable, which is 2.01. Based on the results of tarithmetic in this study, it is known that tcount < ttable is 1.42 < 2.01, so there is no significant difference in the consumption behavior of halal products in students of FEBI IAIN Bengkulu and FEB UNIB, although the groups of students who come from different scientific bases namely from Islamic universities and the general public did not show significant differences in consuming the product.

References

Aldila Septiana, ”Analisis Perilaku Konsumsi dalam Islam”, Jurnal DINAR Ekonomi Syariah, Vol. 1, No. 1, 2016.Al-Ghazali. 2007. Etika Islam Bimbigan Awal Menuju Hidayah Ilahi. Bandung (ID) : Pustaka Setia.Ali Rosidi., Tatik Musdianingwati., Agus Suyanto., Muh Yusuf., & Enik Sulistyowati, “Pengetahuan dan Sikap Mahasiswa dalam Keputusan Pembelian Produk Halal”, Jurnal Gizi UNIMUS, Vol.7, No. 2, 2018.Burhanuddin. 2011. Hukum Perlindungan Konsumen. Malang (ID): UIN Maliki.Dwiwiyati Astogini , Wahyudin, & Siti Zulaikha Wulandari, “Aspek Religiusitas dalam Keputusan Pembelian Produk Halal (Studi tentang Labelisasi Halal pada Produk Makanan dan Minuman Kemasan)”, JEBA, Vol.13, No.1, 2011.Endang S. Soesilowati, dan Chitra Indah Yuliana, “Komparasi Perilaku Konsumen Produk Halal di Area Mayoritas dan Minoritas Muslim”, Jurnal Ekonomi dan Pembangunan, Vol.21, No.2, 2013.Harun Nasution, dkk. Ensiklopedi Islam Indonesia, (Jakarta: Djambatan, 1992).Khalek, A. A. dan S. H. S. Ismail. 2015. Why are We Eating Halal – Using the Theory of Planned Behavior in Predicting Halal Food Consumption among Generation Y in Malaysia. International Journal of Social Science and Humanity 5(7): 608-612.Maulidia, Rahmah, “Urgensi Regulasi dan Edukasi Produk Halal bagi Konsumen”, Justitia Islamica, Vol.10, No.2, 2013.Mochammad Arif Budiman, Mairijani, & Nurhidayati, “Persepsi dan Perilaku Konsumsi Masyarakat Muslim terhadap Produk Halal”, ASBIS POLIBAN, Vol.4, 2019.Nurain, Harahap. 2020. “Analisis Perilaku Konsumen Produk Halal di Kota Medan“. Disertasi. Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara. MedanNurul Huda, Hulmansyah, & Nova Rini, “Faktor yang mempengaruhi perilaku konsumsi Produk Halal pada Kalangan Mahasiswa Muslim”, Ekuitas: Jurnal Ekonomi dan Keuangan, Vol.2, No. 2, 2018.Setiawan & Hasbi Assidiki Mauluddi, “Perilaku Konsumen dalam Membeli Produk Halal di Kota Bandung”, At-Tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam, Vol.5, No.2, 2019.Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R & D. Bandung: Alfabeta.Suharyono, “ Perilaku Konsumen dalam Perspektif Ekonomi Islam “, Al-Intaj, Vol.4, No.2, 2018.

Downloads

Published

2022-01-31

Issue

Vol. 4 No. 3 (2022): February

Section

Articles