Factors Affecting Continuous Digital Donations among PPUII Students

Authors

  • Fachrina Fiddareini Universitas Islam Indonesia

DOI:

https://doi.org/10.21111/jiep.v6i2.10354

Keywords:

Continuous donation, generation z, digital donation

Abstract

This article discusses the factors influencing the intention of Pondok Pesantren Universitas Islam Indonesia (PPUII) students, particularly Generation Z, in making continuous donations through digital platforms. The study employs a quantitative approach with active student research subjects from PPUII. The research method utilizes a survey method with questionnaires to collect primary data. The collected data are analyzed using the theory of planned behavior, the technology acceptance model, religiosity, and technological characteristics. The study hypothesizes that attitude, social influence, willingness to donate, perceived ease of use, perceived usefulness, religiosity, and technology characteristics positively influence the intention for continuous digital donations. The results of the study show that donation attitude, social influence, donation willingness, and perceived usefulness have a significant positive influence on the intention for continuous digital donations. However, religiosity and technology characteristics do not have a significant influence. The study concludes that attitude, social influence, willingness to donate, and perceived usefulness are important factors in affecting continuous digital donations through digital platforms.

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Published

2023-12-12

Issue

Vol. 6 No. 2 (2023): November

Section

Articles