The Utilization of Uste Balela Beach Tourism in Increasing the Income of MSME Actors in Balela Village

Abstract

This study aims to analyze the role of Uste Balela Beach tourism in increasing the income of local business actors (MSMEs) in Balela Village, Larantuka District, East Flores Regency. East Flores is an area rich in natural, cultural, and tourism potential that, if managed properly, can significantly improve community welfare. Using a qualitative descriptive method with an ecological approach, this research explores the relationship between tourism development and the socio-economic growth of the local community. Data were collected through field observations, interviews, and documentation during the research period from August to October 2025. The results show that the development of Uste Balela Beach has brought substantial economic benefits to local entrepreneurs, especially through the establishment of small businesses such as kiosks, mini fuel stations, food stalls, and recreational services. The increase in visitors to Uste Balela Beach has created new business opportunities, expanded employment, and improved community income levels. Furthermore, the study reveals that cultural preservation efforts and active community participation in maintaining the beach’s cleanliness and authenticity contribute to sustaining tourism growth. Entrepreneurs employ various strategies to enhance income, including adding new products and expanding business operations. The findings conclude that tourism development at Uste Balela Beach plays a vital role not only in improving the income of local MSMEs but also in fostering sustainable regional economic development through collaboration between the government, community, and business actors.