https://ejournal.unida.gontor.ac.id/index.php/IBMJ <p><strong>Islamic Business and Management Journal (IBMJ) (P-ISSN: <a href="https://issn.brin.go.id/terbit/detail/1526182707">2622-6316</a> | E-ISSN: <a href="https://issn.brin.go.id/terbit/detail/1526183649">2622-6324)</a></strong> is a semiannual journal published by University of Darussalam Gontor. IBMJ have collaborated with <strong><a href="https://drive.google.com/file/d/1QILmkB7q0N_n3pIFa_moVYGuShpYZcn3/view?usp=sharing">Forum Pengelola Jurnal Manajemen</a></strong>, <a href="https://drive.google.com/drive/folders/1VZTnJKxsHZG0LUdli_9mFgLtVokYSjDP?usp=sharing"><strong>Komite Nasional Ekonomi dan Keuangan Syariah</strong></a>, <strong><a href="https://drive.google.com/file/d/1mdAqqOuIufAg9tjVWMG9sp75ObzWxue-/view?usp=sharing">World Academy of Islamic Management (WAIM) Malaysia</a></strong> and in line with the objective of the University, the journal is committed to promoting and developing contemporary issues in Business and Islamic management. In the broadest sense, in order to keep scholars on research in the area of management. The editorial board welcomes original submissions in several fields:<br />1. Islamic Finance<br />2. Islamic Human Resource Management<br />3. Islamic Marketing<br /><br />IBMJ is currently indexed by <a href="https://issn.brin.go.id/terbit?search=Islamic%20Business%20and%20Management%20Journal%20gontor"><strong>ISSN BRIN</strong></a>, <strong><a title="Google Scholar" href="https://scholar.google.com/citations?hl=en&amp;user=A92oT-AAAAAJ&amp;view_op=list_works&amp;sortby=pubdate" target="_blank" rel="noopener">Google Scholar</a></strong>, <strong><a href="https://garuda.kemdikbud.go.id/journal/view/34056?issue=Vol.%206%20No.%202%20(2023):%20IBMJ%20|%20December">Garuda</a></strong> and other indexes in the future. </p> <p>Authors are welcome to publish research results and other articles by English in the IBMJ by following the existing the <strong><a href="https://docs.google.com/document/d/1IUyiGEszN6fMqJjNZhdt-UxdHP14H378/edit?usp=drive_link&amp;ouid=115047706002286042294&amp;rtpof=true&amp;sd=true">format guidelines</a></strong>. This journal routinely publishes articles twice a year every June and December.</p> <p><strong>Announcements</strong></p> <p><strong>CALL FOR PAPERS</strong><br />Volume 7 Issue 2 - December 2024</p> <p>Invites Research Articles in All Categories of Islamic Business and Management Journal.</p> <p>For online submission in https://ejournal.unida.gontor.ac.id/index.php/IBMJ/about/submissions <br />Information Contact : Bagas Bambang Pamujo: 081217492109</p> University of Darussalam Gontor en-US Islamic Business and Management Journal 2622-6316 https://ejournal.unida.gontor.ac.id/index.php/IBMJ/article/view/13559 <p>The disorganized lifestyle of today's Z generation (Gen Z) has an impact on financial literacy. This condition ends up in squandering money and even using online lending just for fun. Nevertheless, pesantren students have their mindset and lifestyle to protect themselves from things that do not reflect a Muslim youth. The purpose of this study is to analyse the impact of fear of Missing Out (FoMO) and You Only Live Once (YOLO) on the intention to use online lending among pesantren students. This research includes quantitative research, which uses secondary data obtained directly from researchers from the main data source. The Eviews 12 application was used to test multiple linear statistical methods.&nbsp; The student population obtained was 686 registered as active students from semesters 4-8. The sample used from the total population of 259 students. The results of this study show that FoMO, and YOLO variables affect simultaneously the intention to use online lending. The partial test in this study proves that the FoMO variable has a significant effect on intention to use online lending. This is an indicator that the higher the FoMO, the higher the intention to use online lending. However, a pesantren student must control FoMO so that it does not lead one to make online lending. While YOLO has no effect, this shows that pesantren-based education can make students' lives have a positive purpose in life in the world. This study found that FoMO and YOLO have a role in the Gen Z finances that lead them to use online lending, this study also suggests paying more attention to the Gen Z lifestyle in order to avoid online loan arrears that can be detrimental to the future, especially for Muslim students.</p> Rahma Yudi Suyanto Mohamamd Zaenal Abidin Abdillah Hanif Fathurrahman Copyright (c) 2024 IBMJ http://creativecommons.org/licenses/by-sa/4.0 2025-01-01 2025-01-01 7 2 70 75 10.21111/ibmj.v7i2.13559 https://ejournal.unida.gontor.ac.id/index.php/IBMJ/article/view/12917 <p>Artificial Intelligence (AI) based marketing has become an important innovation in <br>modern business strategies. This study aims to examine the implementation of AI<br>based marketing strategies within the Islamic paradigm at Alfi Huraiyah Hijab. The <br>methodology used is qualitative research with data collection techniques through <br>observation, interviews, and documentation. The research findings indicate that <br>Alfi Huraiyah Hijab has applied AI-based marketing strategies in several aspects, <br>such as the use of chatbots to interact with customers, data analysis to understand <br>consumer preferences, and optimization of promotions through digital platforms. <br>This AI implementation helps improve operational efficiency, speed up responses <br>to customer demands, and strengthen consumer engagement. However, the <br>application of this technology is still limited to certain functions and has not yet <br>been fully integrated into the entire business process. From an Islamic perspective, <br>the marketing strategies applied at Alfi Huraiyah Hijab also consider sharia <br>principles such as honesty, responsibility, and fairness, while avoiding elements of <br>gharar and tadlis that could harm any party. In conclusion, the application of AI in <br>marketing strategies not only benefits the company in enhancing competitiveness <br>and performance but can also be aligned with Islamic ethical values to create more <br>sustainable business practices. <br>Keywords: Marketing strategy, Artificial Intelligence, Chatbot, Islamic paradigm, <br>Alfi Huraiyah Hijab.</p> Nur Aisyah Rahmi Suaida Mohammad Zaenal Abidin Copyright (c) 2024 Islamic Business and Management Journal http://creativecommons.org/licenses/by-sa/4.0 2025-01-01 2025-01-01 7 2 63 69 10.21111/ibmj.v7i2.12917