Islamic Business and Management Journal

Product Quality and Promotion on Purchase Decisions of Local Skincare: A Case Study of The Originote Consumers in Kelapa Dua, Depok

2025-09-16T19:21:31+08:00

This study aims to examine the influence of product quality and promotion on purchase decisions for The Originote local skincare products among consumers in Kelapa Dua, Depok. The research is motivated by the growing competition in the skincare industry and the shift in consumer behavior toward more selective purchasing decisions. A quantitative approach was employed using a survey method, with questionnaires distributed to 137 respondents. Multiple linear regression analysis was applied to test both partial and simultaneous effects of the independent variables (product quality and promotion) on the dependent variable (purchase decision). The findings reveal that both product quality and promotion have a positive and significant impact on purchase decisions, individually and collectively. These results suggest that companies should prioritize improving product quality and implementing targeted promotional strategies to sustain and enhance consumer buying interest

Community Economic Empowerment through Avocado Cultivation Assistance in Made Village, Slogohimo District, Wonogiri Regency, Central Java

2025-10-07T20:22:32+08:00

This study aims to analyze the process and outcomes of community economic empowerment through the avocado cultivation assistance program in Desa Made, Wonogiri Regency. The program was initiated in response to local farmers’ limited knowledge of high-quality avocado seedlings and inadequate cultivation techniques, which hindered agricultural productivity and income growth. Using a participatory approach, the program involved the distribution of 108 high-quality seedlings to 36 households, accompanied by training, socialization sessions on cultivation and marketing strategies, and continuous technical mentoring. The findings reveal that the initiative effectively enhanced farmers’ understanding of sustainable avocado cultivation, improved the survival and growth rate of avocado plants, and increased community participation in agricultural innovation. Furthermore, the program contributed to raising household income and promoting environmentally friendly farming practices. Overall, this empowerment model demonstrates that integrating training, resource provision, and mentoring can significantly strengthen rural economic resilience.

Keywords: community empowerment, avocado cultivation, agricultural mentoring, rural economy, sustainable development.

Analysis of the Effectiveness of QRIS Usage on Sales Transactions and Service Quality at C’Bezt Fried Chicken Sidenreng Rappang

2025-11-29T13:31:01+08:00

This study aims to analyze the effectiveness of using the Quick Response Code Indonesian Standard (QRIS) in sales transactions at C’Bezt Fried Chicken Sidrap. QRIS, as a QR code standard developed by Bank Indonesia, is designed to simplify, accelerate, and enhance the security of digital payment transactions. This study employs a qualitative approach with data collection methods consisting of observation, interviews, and documentation. The data were analyzed using the NVivo application to assess the effectiveness of QRIS usage on service quality at C’Bezt Fried Chicken Sidrap. The effectiveness of QRIS was evaluated based on four main indicators: target accuracy, program socialization, goal achievement, and program monitoring. The results indicate that QRIS usage facilitates transactions by 66.04%, improves payment system efficiency by 49.05%, and reduces the risk of cash management errors by 36.63%. Furthermore, QRIS provides significant benefits for both customers and sellers by accelerating the payment process and improving service quality. This research offers both theoretical and practical contributions in understanding the effectiveness of digital payment methods and serves as a reference for business practitioners who wish to adopt similar technologies to enhance their services and business competitiveness.

Analysis Of The Relationship Between Customer Value, Price Perception, And Product Diversity With Consumer Purchases At The Ganeca Poultry Shop Distributor In Tegal

2025-11-29T14:27:02+08:00

This research was conducted at the GANECA Poultry Shop Tegal distributor, which sells fish feed products and must survive amid intense business competition. The store's lack of strategic accessibility causes consumers to seek alternatives or switch stores. The decline in consumer purchases is influenced by various factors, including customer value, price perception, and product diversity. The purpose of this study is to analyze the factors that cause a decline in purchases at GANECA Poultry Shop Tegal Distributor.This study uses an associative approach to examine the relationship between two variables. The data used in this study is primary data. The population and sample of this study are customers of GANECA Poultry Shop Tegal Distributor, determined using the Slovin formula with a total of 100 respondents. The sampling technique used was non-probability sampling and the sampling method used was accidental sampling.The results of the t-test for the three hypotheses were accepted, namely customer value t-count > t-table or 2.531>1.984 and significance 0.013<0.05, meaning that H1 was accepted; The t-value for price perception was >ttable or 3.227>1.984 and the significance was 0.002<0.05, meaning that H2 was accepted; The t-value for product diversity was >ttable and the significance was 0.008<0.05, meaning that H3 was accepted. The F test result obtained Fcount > Ftable or 10.8880 > 2.7 and significance 0.000 < 0.05, meaning H4 is accepted, supported by the coefficient of determination test result of 23%.

The Influence of Political Marketing, Personal Branding, and Party Branding on Voters’ Decision-Making amid the Dominance of Generation Z (A Case Study of Malang City)

2025-12-02T14:40:14+08:00

This study aims to analyze the influence of political marketing, personal branding, and party branding on voters’ decision-making in selecting legislative candidates among Generation Z (Gen Z) in Malang City. The research is motivated by the phenomenon of young voter dominance in the 2024 General Election, which accounted for more than 55% of the total registered voters, accompanied by a shift in political communication patterns toward digital media. Employing a quantitative approach and Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis, this study involved 100 Gen Z respondents selected through purposive sampling based on high levels of digital activity. The results indicate that all three independent variables have a positive and significant effect on voters’ decision-making, with personal branding emerging as the most dominant factor (β = 0.487), followed by political marketing (β = 0.364) and party branding (β = 0.321). These findings confirm that political personalization and entertainment-oriented digital content play a vital role in shaping Gen Z voting behavior, while the institutional role of party branding tends to weaken. This study provides empirical contributions to understanding the dynamics of young voters’ political behavior in the digital era and offers strategic implications for political parties and legislative candidates in designing effective and relevant campaign strategies.

Analysis of Occupational Safety and Health Management System Implementation in Laboratory Practices at Politeknik Negeri Madiun

2025-10-09T16:10:25+08:00

Practical learning activities in vocational higher education, particularly at Politeknik Negeri Madiun, are designed to develop technical competencies and often involve the use of laboratory equipment and production machinery. These activities inherently pose potential risks of occupational accidents if not supported by an adequate Occupational Safety and Health Management System (OSHMS). This study aims to analyze the extent of OSHMS implementation in laboratory practice sessions, focusing on institutional commitment, safety planning, implementation, monitoring and evaluation, and management review. The research employed a questionnaire distributed to students, laboratory technicians, and supervising lecturers, complemented by field observations. Data were analyzed using a scoring method based on the Likert scale. The findings reveal that OSHMS implementation in laboratory practices at Politeknik Negeri Madiun falls within the “fairly good” category. However, several weaknesses remain, particularly in the provision of personal protective equipment (PPE), dissemination of safety procedures, and consistency of supervision

Social Demographic Determinants Of Sharia Investment Decisions: The Mediating Role Of Latent Behavioral Factors

2025-12-10T14:11:05+08:00

The growing public interest in Sharia-based investments in Indonesia has not been fully accompanied by an improvement in the quality of individual decision-making. This study aims to analyze the influence of socio-demographic factors—gender, age, income, occupation, asset ownership, and marital status—on Sharia investment decisions, by incorporating financial literacy, religious values, and trust in the Sharia financial system as mediating variables. A quantitative approach was employed, involving 343 respondents in DKI Jakarta through an online survey, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that all demographic factors significantly affect Sharia investment decisions, with income identified as the strongest determinant. All three mediating variables also demonstrate positive effects, with trust in the Sharia financial system emerging as the most dominant mediator. Overall, the combination of demographic factors and mediators explains 76.2% of the variance in investment decisions, indicating the strong role of cognitive, spiritual, and psychological dimensions in shaping Sharia investment behavior. These results highlight the importance of strengthening Sharia financial literacy, enhancing public trust, and reinforcing religious values to improve the quality of Sharia investment decision-making in Indonesia.

The Influence of Financial Technology Payment, Financial Attitude, and Financial Knowledge on Financial Management Behavior in the Perspective of Islamic Business

2025-12-01T10:44:37+08:00

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Agustine, L., Widjaja, I., Studi, P., Fakultas, M., Tarumanagara, BU, & Email, J. (2021). Pengaruh : Financial Attitude , Financial Knowledge Locus Of Control Terhadap Perilaku Manajemen. AKU AKU AKU (4), 1087–1097.

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Layuksugi, AA, Riyadi, S., & Nurdin, M. (2024). Poma Jurnal : Publish Of Management Volume 2 Nomor 1 , Juli 2024 Pengaruh Financial Technology Payment Dan Literasi Keuangan Universitas Kristen Indonesia Toraja ( Studi Empiris Pada Mahasiswa Manajemen ). Poma Jurnal Publikasi Manajemen, 2, 1–12.

Leatemia, SY, Sitanala, TF, Batkunde, AA, & Gainau, PC (2023). Pengaruh Financial Technology Terhadap Kinerja Usaha Mikro Kecil dan Menengah (UMKM). Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 5(1), 271–280.

Meida, A., & Kartini. (2023). Pengaruh Financial Knowledge, Financial Experience, dan Financial Attitude terhadap Financial Behavior pada Pemilik UMKM di Kota Kudus. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 02(02), 181–199. https://journal.uii.ac.id/selma/index

Murty, WOS, Sarita, B., Saleh, S., Nurwati, & Masri, WHM (2024). Pengaruh Financial Literacy, Fintech Payment, Dan Locus Of Control Terhadap Perilaku Pengelolaan Keuangan Pada Theory of Planned Behavior (TPB). 16(2), 124–136.

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Strengthening the Creative Economy and Family Welfare Empowerment Through Lamaholot Ikat Weaving Enterprises

2025-09-08T20:51:48+08:00

This study aims to optimize the sustainability of the Lamaholot ikat weaving business, focusing on strengthening the creative economy and empowering family welfare, while preserving the cultural heritage of the Lamaholot community. The research employs a descriptive qualitative method with interviews as the primary approach. Considering the high cultural value and the environmental and marketing challenges faced by ikat weavers in Boleng Village, Ile Boleng District, East Flores Regency, data were collected through observation, documentation, and in-depth interviews with weavers and business actors. The data were analyzed qualitatively to identify strategies for enhancing the creative economy, empowering family welfare, and developing the capacities of business actors through training in design innovation, product diversification, resource management, and the utilization of technology for online marketing. The findings indicate that empowering business actors, particularly women and young people, not only improves family income and living standards but also promotes the preservation of cultural values embedded in each ikat motif. The study also highlights challenges posed by globalization and modern market competition, which necessitate adaptive innovation in motif development and marketing strategies. These findings contribute to the understanding of culture-based creative economy development and family empowerment at the community level.

The Role of Good Corporate Governance Mechanisms in Enhancing Earnings Quality of Islamic Commercial Banks in Indonesia: A Panel Data Analysis

2025-10-30T09:36:13+08:00

This study aims to see the effect of Good Corporate Governance on earnings quality. This research is a quantitative study with a descriptive correlational approach. The population used in this study consists of Islamic Commercial Banks that are actively operating in Indonesia within the 5 years from 2019 to 2023, with a sample of 10 Islamic Commercial Banks selected using a purposive sampling technique. The data used is secondary data, namely, data obtained from annual reports published by each bank. Hypothesis testing was conducted using panel data regression analysis with EViews 12. The independent variables used in this study are the Independent Board of Commissioners, Board of Directors, Sharia Supervisory Board, and Audit Committee, which are examined in relation to Good Corporate Governance and earnings quality as the dependent variables. The results of this study indicate that, partially, the variables of the Independent Board of Commissioners and the Board of Directors have a positive and significant effect on earnings quality, while the Sharia Supervisory Board and Audit Committee do not significantly affect earnings quality. Simultaneously, the Good Corporate Governance variable has a significant positive effect on earnings quality.

The Influence of Emotional Intelligence on Performance Mediated by Organizational Commitment among Inpatient Nurses at Dr. Johannes Leimena Hospital Ambon

2025-11-09T14:35:55+08:00

This study aims to analyze the effect of emotional intelligence on the performance of nurses at Dr. Johannes Leimena Hospital Ambon, both directly and through organizational commitment as a mediating variable. Using a quantitative approach with a sample of 40 respondents determined by the Slovin formula, data were analyzed using Partial Least Squares (SmartPLS 3.0). The results show that emotional intelligence has a positive and significant effect on performance (coefficient = 0.396; p-value = 0.026; t-statistic = 2.227) and on organizational commitment (coefficient = 0.770; p-value = 0.000; t-statistic = 8.207). Furthermore, organizational commitment has a positive and significant effect on performance (coefficient = 0.603; p-value = 0.001; t-statistic = 3.488) and mediates the relationship between emotional intelligence and performance (coefficient = 0.464; p-value = 0.002; t-statistic = 3.091). These findings indicate that emotional intelligence not only directly improves nurse performance but also indirectly through strengthening organizational commitment.

Determinants of Labor Force Participation in the Agricultural Sector: Evidence from Maluku Province, Indonesia

2025-11-08T22:16:56+08:00

This study examines the key determinants influencing labor force participation in the agricultural sector of Maluku Province during the period 2015–2024. The research focuses on three main variables: agricultural Gross Regional Domestic Product (GRDP), agricultural land area, and provincial minimum wage. The agricultural sector in Maluku plays a vital role in absorbing the labor force, particularly in rural areas, yet it continues to face challenges such as land conversion, mechanization, and price fluctuations. Employing a quantitative approach, this study utilizes multiple linear regression analysis to evaluate the impact of these variables on labor force participation in the agricultural sector. The empirical findings reveal that agricultural GRDP, agricultural land area, and provincial minimum wage have a significant effect—both partially and simultaneously—on the level of labor force participation. These results underscore the strategic importance of strengthening regional economic policies aimed at improving agricultural productivity, labor absorption, and rural welfare in Maluku Province.