The Implementation of Sharia Economic Principles in Fruit Business Strategies (A Case Study of Istana Buah Enterprise in Sumberejo Hamlet, Umbulsari District)
DOI:
https://doi.org/10.21111/ibmj.v8i1.15059Keywords:
Sharia Economics, Fruit Business, Mrs. Zakiya’s Enterprise, Sharia MarketingAbstract
This study aims to analyze the implementation of Sharia economic principles in the fruit business strategies employed by entrepreneur Mrs. Zakiya in the Umbulsari District. The primary focus is on how Sharia principles can be integrated into all aspects of the business, ranging from product selection and production processes to marketing. This research adopts a qualitative approach using a case study method, collecting data through in-depth interviews, field observations, and document analysis. The findings indicate that the integration of Sharia economic principles—such as the prohibition of gharar (uncertainty), riba (interest), and maysir (speculation)—can enhance consumer trust and promote sustainability in the fruit business.References
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