The Influence Of Fomo On Intention To Attend Alumni Events With Campus Involment As Mediation
DOI:
https://doi.org/10.21111/ibmj.v8i1.14320Keywords:
Fear of Missing Out; campus involvement; intention to attend alumni eventsAbstract
The phenomenon of Fear of Missing Out (FOMO) is increasingly occurring among students and alumni, which can affect their involvement in campus activities and alumni events. The purpose of this study is to analyse the impact of FOMO on intention to attend alumni events by considering the role of campus involvement as a mediating variable. The researcher used a quantitative approach using a cross-sectional survey design. Data collection using online questionnaire techniques distributed to alumni of the University of Nahdlatul Ulama Sidoarjo (Unusida) for the 2015-2020 period, with a total sample of 322 respondents. Data were analysed using the partial least square method to determine the correlation between variables. The study results explain that FOMO has a significant positive influence on the intention to attend alumni events. In addition, campus involvement was shown to mediate the relationship between FOMO and intention to attend alumni events. The findings emphasise the importance of increasing student involvement in campus activities as a strategy to increase alumni participation in various post-campus activities. Keywords: Fear of Missing Out; campus involvement; intention to attend alumni eventsReferences
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