A Comparative Study Of The Analysis Of The Effect Of Product Quality, Price, And Business Location On Consumer Satisfaction Of The Students Canteen Of Universitas Darussalam Gontor (Study On Dlp And Lawu Caffe)

Authors

  • Citra Amanda Saputri Universitas Darussalam Gontor
  • Hamidah Tussifah Universitas Darussalam Gontor

DOI:

https://doi.org/10.21111/ibmj.v7i1.11874

Keywords:

Quality Product, Price, Business Location, Customer Satisfaction

Abstract

This study raises problems that occur in the marketing mix, namely product quality, price, business location and student satisfaction as consumers at DLP and Lawu Caffe, Darussalam Gontor University. This study aims to analyze product quality, price, and business location on the satisfaction of UNIDA students after purchasing food products at DLP and Lawu Caffe and comparing the satisfaction of UNIDA students with both of them. This research was conducted at Darussalam Gontor University. This research method uses a quantitative approach and data collection is done by distributing questionnaires with probability sampling techniques, namely simple random sampling to 314 female students of Darussalam Gontor University. The results showed that product quality, price, and business location partially had a positive and significant effect on the satisfaction of UNIDA students as consumers at DLP and Lawu Caffe. Product quality, price, and business location simultaneously together have a positive and significant effect on customer satisfaction with an F count value of DLP 437,123 and F count Lawu Caffe 624,018 with a difference in value of 186,895. With this difference in value, UNIDA students are more satisfied with the product quality, price, and business location of Lawu Caffe compared to DLP.

References

Achmad, D. N., & Fikriyah, K. (2021). Pengaruh Halal Knowledge, Islamic Religiosity dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah. Jurnal Ekonomika Dan Bisnis Islam, 4(3), 215–229. https://doi.org/10.26740/jekobi.v4n3.p215-229

Al-Kahfi, M. F. (2019). Social Enterprise Berbasis Ekonomi Proteksi. Khazanah: Jurnal Mahasiwa, 11(1-10), 1–10.

Benaglia, M. F., Ho, M. H. C., & Tsai, T. (2023). Drivers of customer satisfaction with restaurants during COVID-19. A survey of young adults in Taiwan and Indonesia. Asia Pacific Management Review, xxxx. https://doi.org/10.1016/j.apmrv.2023.08.001

Bentar, & Widowati, M. (2018). PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KOSUMEN (Studi Kasus Pada Waroeng Spesial Sambal / SS Lampersari Semarang). Fokus Ekonomi, 13(1), 62–79.

Farida, K. (2022). Pelayanan SDM. Selat Media Patners.

Gayatry, Nathaza dan Santoso, S. (2021). Pengaruh Kualitas Layanan, Kualitas Produk, Promosi, dan Harga Normal terhadap Kepuasan dan Loyalitas Konsumen. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 2(2), 150.

Gontor, U. D. (n.d.). UNIDA GONTOR Mendirikan Unit Usaha dalam Kampus.

Hoe, L. C., & Mansori, S. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry. International Journal of Industrial Marketing, 3(1), 20. https://doi.org/10.5296/ijim.v3i1.13959

Ibrahim, M., & Thawil, S. M. (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175–182. https://doi.org/10.36226/jrmb.v4i1.251

Ihsan Mu, ab, & Setiawan Slamet, A. (2019). Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen (Studi Kasus Pada Coffee Shop di Kota Bogor) The Effect of Product Quality and Service Quality on Costumer Satisfaction (A Case Study of Coffee Shops in Bogor City). Jurnal Manajemen Dan Organisasi (JMO), 10(2), 118–132.

Isnaini, F., Hermain, H., & Aslami, N. (2022). Analisis Kepuasan Pelanggan Dalam Meningkatkan Pendapatan Cv Sagu Basah Pak Udin Dalam Perspektif Ekonomi Islam. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 2(1), 129–142. https://doi.org/10.54443/sibatik.v2i1.508

Iwan Sahara, N., Adi Prakoso, F., Pemasaran, M., Ekonomi dan Bisnis, F., Muhammadiyah Jakarta Jl Ahmad Dahlan, U. K., & Jakarta Selatan, C. (2020). Prosiding Konferensi Nasional Ekonomi Manajemen dan Akuntansi (KNEMA) Journal Homepage Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Konsumen Lazada (Studi di Wilayah Jakarta Selatan). Prosiding Konferensi Nasional Ekonomi Manajemen Dan Akuntansi (KNEMA), 1177, 1–11.

Katni, Ariyanto, A., & Laksana, S. D. (2019). Manajemen program pengembangan panca kemandirian dan kemajuan Pondok Modern Darussalam Gontor Indonesia Bahwa sejarah umat Islam Indonesia telah menunjukkan bahwa sistem pendidikan pesantren menunjukkan bahwa kiprahnya yang tak terbantahkan oleh umat dan. Al-Asasiyya, 4(1), 30–45.

Liliani, P. (2020). Analisis Pengaruh Kualitas Makanan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Dampaknya Pada Behavioral Intention Restoran Top Yammie. Jurnal Bina Manajemen, 8(2), 18–48. https://doi.org/10.52859/jbm.v8i2.85

Miranda, E., Iriani, I., & Nasution, I. (2022). Pengaruh Lokasi Penjualan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Boos Coffe Gayo Roastery Kecamatan Medan Johor Sumatera Utara. JRMB (Jurnal Riset Manajemen & Bisnis), 7(1), 83–91. https://doi.org/10.30743/jrmb.v7i1.5709

Muslimin, S., Zainab, Z., & Jafar, W. (2020). Konsep Penetapan Harga Dalam Perspektif Islam. Al-Azhar Journal of Islamic Economics, 2(1), 1–11. https://doi.org/10.37146/ajie.v2i1.30

Oktavian, B. yudi, & Soliha, E. (2022). PENGARUH KUALITAS PRODUK, PRESEPSI HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi Pada Cafe Dewan Kopi Pati). Fokus Ekonomi: Jurnal Ilmiah …, 4, 167–183.

Pasharibu, Y., Paramita, E. L., & Febrianto, S. (2018). Price, service quality and trust on online transportation towards customer satisfaction. Jurnal Ekonomi Dan Bisnis, 21(2), 241–266. https://doi.org/10.24914/jeb.v21i2.1965

Purnama, N. I., Nasution, M. F. H., & Astuti, R. (2022). Pengaruh Harga Kelengkapan Produk Dan Lokasi Terhadap Kepuasan Konsumen Di 212 Mart. In Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) (Vol. 3, Issue 1).

Putri, C. M., & Manik, C. D. (2021). Pengaruh Lokasi Dan Store Atmosphere Terhadap Keputusan Pembelian Pada Warung Kopi Jaelansky Pamulang. Jurnal Ilmiah PERKUSI, 1(1), 37. https://doi.org/10.32493/j.perkusi.v1i1.9977

Rifai Muhammad. Suprihatin, dan A. W. (2019). Kompetensi Wirausaha, Pembinaan, serta Lokasi Usaha pengaruhnya Terhadap Kesuksesan Berwirausaha bagi Pelaku Usaha Skala Mikro. Journal of Management and Accounting, 2(2), 163–164.

Rinaldi, S. N. dan S. (2020). Pengaruh Harga, Citra Merek, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Emina di Mall Kota Kasablanka. Jurnal IKRA-ITH Ekonomika, 3(3), 73.

Salim, M. A., Soliha, E., & Siswanto, A. B. (2020). Effect Location, Price Perception of Satisfaction Customers and Impact on Repurchase Intention. International Journal of Civil Engineering and Technology (Ijciet), 11(5). https://doi.org/10.34218/ijciet.11.5.2020.015

Samia’an, M. I. H. (2022). Konsep Halal dan Penjagaan Kualiti Produk dalam Islam. Prosiding Seminar Falsafah Sains Dan Ketamadunan Bil. 4 Jilid 1 2022, December, 1–8.

Sholihuddin, M. A., Rivai, A., & Saragih, B. (2020). The Effect of Location and Price on Consumer Satisfaction through Buying Decisions on PT. Adhi Persada Property. East African Scholars Journal of Economics, Bussiness, and Management, 3(4), 302–311. https://doi.org/10.36349/EASJEBM.2020.v03i04.004

Solikha, S., & Suprapta, I. (2020). PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus pada PT. GO-JEK). Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 10(1), 67–81. https://doi.org/10.37932/j.e.v10i1.91

Suryana. (2013). Kewirausahaan Kiat dan Proses Menuju Sukses. Salemba Empat.

Trihudiyatmanto, M., Prananditya, A., & Iqbal, M. A. (2022). Brand Image Islamic : Halal Food Product Quality in Relationship To Repurchase Intention. Journal of Digital Marketing and Halal Industry ISSN:, 4(1), 1–15.

Widodo. (2021). Pengaruh Lokasi Bisnis dan Kualitas Pelayanan terhadap Kepuasan Konsumen. Dimensi Journal Unrika, 10(2), 409.

Wulandari, S. R., & Susanti, A. (2021). Pengaruh Kualitas Pelayanan, Harga, dan Citra Merek terhadap Kepuasan Pelanggan Jasa Transportasi Online Grab. Target : Jurnal Manajemen Bisnis, 3(1), 67–78. https://doi.org/10.30812/target.v3i1.1169

Downloads

Published

2024-12-31

How to Cite

Saputri, C. A., & Hamidah Tussifah. (2024). A Comparative Study Of The Analysis Of The Effect Of Product Quality, Price, And Business Location On Consumer Satisfaction Of The Students Canteen Of Universitas Darussalam Gontor (Study On Dlp And Lawu Caffe). Islamic Business and Management Journal, 7(1), 26–33. https://doi.org/10.21111/ibmj.v7i1.11874

Issue

Vol. 7 No. 1 (2024): IBMJ | June

Section

Articles

License

Copyright (c) 2024 Islamic Business and Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.