The Influence of Indonesia's Gastrodiplomacy in The United States on The Level of Investment in The Food Industry Sector In Indonesia In 2021-2022
DOI:
https://doi.org/10.21111/mediasi.v7i2.13804Keywords:
Indonesias Gastrodiplomacy, United States Investment, Food Industry, Halal FoodAbstract
Gastrodiplomacy is an effective strategy for introducing and promoting culture. The lack of knowledge of the international community about the diversity of Indonesian culture and culinary arts has moved the Indonesian government to practice gastrodiplomacy in various countries, especially the United States. Multiple efforts have been made to support the progress of Indonesia's gastrodiplomacy process; some of these activities include Indonesia's participation in cultural festivals and exhibitions, international events, and cooking demonstrations. Indonesia's gastrodiplomacy indirectly affects economic growth. This study analyzes how Indonesia's gastrodiplomacy affects US investment in Indonesia, especially in the food industry sector. This research uses descriptive qualitative methods with literature review data collection techniques from secondary data sources. The theories used in this research are gastrodiplomacy, foreign direct investment, and halalan thayyiban. The results of this study indicate that the gastrodiplomacy implemented by Indonesia in the United States has influenced the influx of investment in Indonesia in the food industry sector, especially food ingredients commodities. The increase in US investment from 2021 to 2022 in Indonesia's food industry sector is one of the successes of Indonesia's gastrodiplomacy.Through gastrodiplomacy, Indonesia makes people aware of the importance of halal food, reintroduces Islamic values, and helps change the negative perception of the American people towards IslamReferences
Agung Wisandi, Peran Indonesia Diaspora Network (IDN) Dalam Peningkatan Country Branding Aspek Sosial Dan Budaya Indonesia Di Amerika Serikat Tahun 2012-2016, JOM FISIP, 5.2 (2018), 1013
Ariyanto Ardiansya, Hubungan Bilateral Indonesia Amerika Serikat Melalui Kerjasama Kebudayaan (Soft Diplomacy), Journal Social Society, 2.1 (2022), 115 <https://literasidigital.my.id/jss/article/view/123>.
Badan Riset dan Inovasi Nasional, Gastrodiplomasi, Strategi Promosi Budaya Kuliner Indonesia Ke Luar Negeri, Badan Riset Dan Inovasi Nasional, 2021 . <https://www.brin.go.id/news/96414/gastrodiplomasi-strategi-promosi-budaya-kuliner->.
Cargill corporation, Cargill Investasi USD 100 Juta Untuk Perluasan Pabrik Di Jawa Timur, 2020 . <https://www.cargill.co.id/id/2020/cargill-investasi-usd-100-juta-untukperluasan-pabrik-di-pandaan>.
Dahlia Nauly, Pengaruh Modal Asing Terhadap Perusahaan Dan Industri Makanan Indonesia, 2020.
Dana. Lusa, The Role of Food in Diplomacy: Communicating and Winning Hearts and Minds†through Food, Medijske Studije, 8.16 (2017), 99118 <https://doi.org/10.20901/ms.8.16.7>.
Desi Wibawati, Upaya Indonesia Dalam Mempromosikan Wisata Kuliner Sebagai Warisan Budaya Dunia, INTERNATIONAL JOURNAL OF ENDOCRINOLOGY (Ukraine), 5.1 (2021), 4142 . <https://doi.org/10.22141/2224-0721.16.4.2020.208486>
Ethis, Memaknai Konsep Halalan Thayyiban Di Dalam Al Quran, Ethis, 2023. <https://ethis.co.id/blog/memaknai-konsep-halalan-thayyiban-di-dalam-al-quran>.
Firman Hidranto, Kenalkan Budaya Khas Indonesia Melalui Gastrodiplomasi, Portal Informasi Indonesia, 2023 . <https://indonesia.go.id/kategori/siaran-pers-asean2023/7489/kenalkan-budaya-khas-indonesia-melalui-gastrodiplomasi?lang=1>.
Fitriani, Konsep Makanan Halalan Thayyiban Dalam Qs. Al-Baqarah 168 Perspektif Quraish Shihab Dan Ilmu Kesehatan Nihaiyyat: Journal of Islamic Interdisciplinary Studies, 1.1 (2022), 5559.
GAPPMI, Delegasi Indonesia Spice Up The World Membumbui Pameran Vitafoods Asia 2023, 2023 .<https://gapmmi.id/article/read/7811/delegasi-indonesia-spice-up-the-worldmembumbui-pameran-vitafoods-asia-2023#:~:text=Sebagai informasi%2C program Indonesia Spice,kuliner%2C dan Indonesia destinasi kuliner.>.
Impactful Insights, Market Research Report, 2023 . <https://www.imarcgroup.com/halalfood-market>.
Indonesia Halal Training & Education Center, Getting to Know Halal Food Festivals in Various Countries, IHATEC, 2023 . <https://ihatec.com/getting-to-know-halal-food-festivals-invarious-countries/>.<https://kemlu.go.id/portal/id/read/3608/view/paviliun-indonesiawarnai-halal-expo-canada-2022>.
Jacqueline Gunawan, Upaya Diplomasi Publik Indonesia Terhadap Amerika Serikat Melalui Gastrodiplomasi, Universitas Katolik Parahyangan, 2017 . <http://repository.unpar.ac.id/bitstream/handle/123456789/2025/Cover - Bab 1 - 3111061scp.pdf?sequence=1&isAllowed=y>
Kedutaan Besar Amerika Serikat, United States Invests in Indonesian Coffee and Cocoa Producing Communities, Kedutaan Besar Amerika Serikat Jakarta, 2023 . <https://id.usembassy.gov/united-states-invests-in-indonesian-coffee-and-cocoa-producingcommunities/>.
Kementrian Luar RI Negeri, Meningkatkan Promosi Kuliner Indonesia Ke Seluruh Dunia Melalui Gastrodiplomasi, Kementrian Luar Negeri RI, 2019. <https://kemlu.go.id/portal/id/read/688/berita/meningkatkan-promosi-kuliner-indonesia-keseluruh-dunia-melalui-gastrodiplomasi>.
Kementrian Luar RI Negeri, Strengthening Indonesias Gastrodiplomacy in Latin America and the Caribbean Through Cooking With the Ambassadors, Kementrian Luar Negeri RI, 2023. <https://kemlu.go.id/portal/en/read/5413/berita/strengthening-indonesiasgastrodiplomacy-in-latin-america-and-the-caribbean-through-cooking-with-the-ambassadors>.
Kementrian Luar RI Negeri, Paviliun Indonesia Warnai Halal Expo Canada 2022, Kementrian Luar Negeri RI .
LPPOM MUI, Makanan Berdampak Terhadap Watak Dan Akhlak, 2021. <https://halalmui.org/makanan-berdampak-terhadap-watak-dan-akhlak/>.
Lynda Kiernan, Proterra Invest $100M In Indonesian Food And Agri Group, Global AgInvesting, 2017. <https://www.globalaginvesting.com/proterra-invests-100m-indonesianfood-agri-group/>.
Perdagangan Kementerian, Wamendag Pada International Business Matching Celebes Legendary Spices, 2022.<https://www.kemendag.go.id/berita/foto/wamendag-padainternational-business-matching-celebes-legendary-spices>.
Perdagangan Kementerian, Kemendag Catat Produk Ekspor Halal RI Mencapai Rp 656Triliun, 2023 <https://www.kemendag.go.id/berita/pojok-media/kemendag-catat-produkekspor-halal-ri-mencapai-rp-656-triliun>.
Riski Baskoro, Konseptualisasi Dalam Gastro Diplomasi: Sebuah Diskusi Kontemporer Dalam Hubungan Internasional, Ilmu Hubungan Internasional, 4 (2017), 3548.
Sitti Saleha Madjid, Halal Di Indonesia (Pada Masa Pandemic Covid-19), JURNAL PILAR: Jurnal Kajian Islam Kontemporer, 13.1 (2022), 1732.
Ulva Nurul Alia, Analisis Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Masyarakat Pada Produk Halal Dalam Perspektif Ekonomi Islam, 2022.
Wahidmurni, Peran IGA (INDONESIAN GASTRONOMY ASSOCIATION) dalam Gastrodiplomasi Indonesia 2018-2020, 2017.
