Promoting The Product By Sales Promotion Girl (SPG ) In The Perspective Of Islamic Business Ethics (Case Study In Wardah Semarang Branch Office)

Abstract

In the business world, a business person uses various ways to attract people to be interested in buying their products. In facilitating the marketing of their products, one of themethods used is promotion that uses the services of SPG (Sales Promotion Girl). SPG (SalesPromotion Girl) is a woman who promotes a product or sells it directly to customers. In themodern era, it is not uncommon for business people to use these services. The goal is to boostsales and revenue of these products. As an SPG (Sales Promotion Girl), of course you mustpay attention to the ethics that have been observed by the Islamic religion. This is important tosafeguard Islamic values and not out of Islamic business ethics.This study aims to determinethe promotion of products with female workers in the perspective of Islamic business ethics,knowing the application of product promotion to Wardah in Semarang, analyzing productpromotions with SPG (Sales Promotion Girl) in the perspective of Wardah Islamic businessethics in Semarang. The method of this research is descriptive qualitative approach to datareduction, data presentation and conclusion drawing. In collecting data, researchers use themethod of observation, interviews and documentation.The results of this study are that theclothes worn by SPG both in terms of clothing and veils are not in accordance with Islamicbusiness ethics, so there is still the possibility that customers buy goods not because of the qualityof the product but because of the SPG, makeup used by SPG, some of them in accordance withIslamic ethics and some not in accordance with Islamic ethics, product promotion with SPGdoes not use coercion, lies or any means prohibited by the Islamic Shari’ah