Promoting Islamic Economics Through the Indonesia Sharia Economic Festival (ISEF): A Strategic Approach to Maximizing Potential (2020-2023)

Authors

  • Ikhwanul Muttaqin Postgraduate Islamic Economics Study Program, State Islamic University Mataram, Indonesia
  • Baiq EL Badriati Postgraduate Islamic Economics Study Program, State Islamic University (UIN) Mataram, Indonesia
  • Baiq Ratna Mulhimmah Postgraduate Islamic Economics Study Program, State Islamic University (UIN) Mataram, Indonesia

DOI:

https://doi.org/10.21111/at.v11i1.14190

Keywords:

Islamic economics, ISEF, financial literacy, Sharia finance, economic promotion

Abstract

This study examines the role of the Indonesia Sharia Economic Festival (ISEF) from 2020 to 2023 in promoting Islamic economics, focusing on total financial transactions, user growth, and cross-stakeholder collaboration. Over this period, ISEF transaction volumes skyrocketed from IDR 5.03 trillion to IDR 28.9 trillion (a 477% increase), while Islamic finance users rose by 18%, reflecting enhanced public awareness of Sharia-compliant services. The festival’s emphasis on digital transformation, including fintech solutions, contributed significantly to financial inclusion, reaching over 50,000 participants at the 2023 event alone. By blending exhibitions, business matchmaking, and policy advocacy, ISEF fostered robust engagement among government agencies, private enterprises, and international entities. These findings reveal ISEF’s impact on Indonesia’s global standing as it strives to achieve economic progress in the halal sector. Despite enduring challenges in literacy gaps and competition from conventional finance, strategic collaborations and regulatory support can strengthen ISEF’s influence on national Islamic economic development

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Published

2025-06-30

How to Cite

Muttaqin, I., Badriati, B. E. ., & Mulhimmah, B. R. . (2025). Promoting Islamic Economics Through the Indonesia Sharia Economic Festival (ISEF): A Strategic Approach to Maximizing Potential (2020-2023). Al Tijarah, 10(2), 22–35. https://doi.org/10.21111/at.v11i1.14190

Issue

Vol. 10 No. 2 (2024): Al Tijarah l December

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