Analysis of Food Ingredients and Halal Labeling in Muslim Consumer Purchasing Decisions at Tha Sae Land Settlement Cooperative Limited Market Chumphon Thailand
DOI:
https://doi.org/10.21111/aliktisab.v9i1.13108Keywords:
Food Ingredients, Halal Labeling, Purchasing DecisionsAbstract
The halal food industry in Thailand is quite developed, but based on the data obtained by the research, there are still many products traded in the Tha Sae Land Settlement Cooperative Limited Chumphon Thailand market that do not have halal labels and some have unauthentic halal labels. The frequency of purchasing food products by Muslim consumers at the Tha Sae Land market is also quite active. In an effort to meet their needs, as a Muslim, they should prioritize the halal aspect of food products and food ingredients in making purchasing decisions. This type of research is quantitative with an explanatory approach. Data was collected by distributing questionnaires using a Likert scale (1-5) to 100 Muslim consumers in the Tha Sae Land Settlement Cooperative Limited Chumphon market, Thailand. And the data analysis technique uses Structural Equation Modeling (SEM), namely Partial Least Squares (PLS) with the help of SmartPLS 3.2.9. The results of this research indicate that food ingredients have a positive and significant influence on the purchasing decisions of Muslim consumers at Tha Sae Land Settlement Cooperative Limited market, and also halal labeling has a positive and significant influence on purchasing decisions of Muslim consumers at Tha Sae Land Settlement Cooperative Limited market. Thus it can be said that the Muslim consumer community always pays attention to the food ingredients used in food products and will buy food that has a clear composition and for the Muslim consumer community ingredient information is very important in making purchasing decisions. Then the community has knowledge about the halal label and trusts the halal label and has an assessment of the halal label itself in making purchasing decisions. And suggestions from researchers for producers to issue halal certification to create a sense of comfort for consumers.References
Achjari, D. (n.d.). Partial Least Squares: Another Method Of Structural Equation Modeling Analysis (p. 243).
Achjari, D. (2004). Partial Least Squares: Another Method of Structural Equation Modeling Analysis. Jurnal Ekonomi Dan Bisnis Indonesia, Volume 19(Number 3), 243.
Admin, S. M. P. (n.d.). Kegiatan Ekonomi: Produksi, Distribusi, dan Konsumsi. In Direktorat SMP (blog. https://ditsmp.kemdikbud.go.id/kegiatan-ekonomi-produksi-distribusi-dan-konsumsi/.
Aminuddin, M. Z. (2016). Sertifikasi Produk Halal: Studi Perbandingan Indonesia Dan Thailand. Shahih: Journal Of Islamicate Multidisciplinary, 1(1).
Astuti, R., & Hakim, M. A. (2021). Pengaruh Label Halal dan Ketersediaan Produk terhadap Keputusan Pembelian Konsumen pada 212 Mart di Kota Medan. Jurnal Ilmiah Magister Manajemen, 4(1), 1–10. http://jurnal.umsu.ac.id/index.php/MANEGGIO/article/view/6719
Chaikong, P., & Mukarromah, S. (2022). Peran Majelis Agama Islam Thailand dalam Penerbitan Sertifikat Halal Food di Thailand. Proceedings Series on Social Sciences & Humanities, 5(77), 60–69. https://doi.org/10.30595/pssh.v5i.427
Chaisribunmak, J. (n.d.). Data of Market.
Desmatuti, D., & Panorama, D. (2023). Pengaruh Label Halal, Kesadaran Halal Dan Bahan Makanan Terhadap Minat Beli Pempek 26 Ilir Kota Palembang Menurut Maqashid Syariah (p. 2681).
Devid Frastiawan Amir Sup, Namira Muthia Rosalina, Setiawan Bin Lahuri, Andini Rachmawati, M. A. A. (2023). Pengaruh Persepsi dan Religiusitas Terhadap Kebiasaan Bersedekah Mahasiswi. Iqtishoduna, 19(1).
Dewanti, I. N., & Irwansyah, I. (n.d.). Disonansi Kognitif Dalam Perilaku Konsumen Masyarakat Indonesia Terhadap Pembelian Produk Tanpa Logo Halal. Jurnal Lensa Mutiara Komunikasi, 5(1), 103.
et.al, R. S. H. (n.d.). Structural Equation Modeling (SEM) Berbasis Varian: Konsep Dasar dan Aplikasi dengan Program SmartPLS 3.2.8 dalam Riset Bisnis (p. 43).
Fajrina, M. D. (2021). Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Pada Produk Makanan Ringan (p. 29).
Garson, D. (2016). Partial Least Squares: Regression and Structural Equation Models. Statistical Associates Blue Book Series.
Hayani, N. (n.d.). Pengaruh Sertifikasi Halal dan Bahan Makanan Terhadap Keputusan Pembelian Produk Makanan oleh Ibu Rumahtangga Muslim di Pekanbaru. Al-Amwal, 8(1), 37. http://jurnal.stei-iqra-annisa.ac.id/index.php/al-amwal/article/view/110.
Hayani, N. (2019). Pengaruh Sertifikasi Halal dan Bahan Makanan Terhadap Keputusan Pembelian Produk Makanan oleh Ibu Rumahtangga Muslim di Pekanbaru. Al-Amwal, 8(1), 37. http://jurnal.stei-iqra-annisa.ac.id/index.php/al-amwal/article/view/110.
Iqram, A. (2022). Pengaruh Lebelisasi Halal, Harga Dan Cita Rasa Terhadap Keputusan Pembelian Produk Mie Instan Pada Mahasiswa Program Studi Ekonomi Syariah Uin Ar-Raniry Banda Aceh [Universitas Islam Negri Ar-Raniry Banda Aceh]. https://repository.ar-raniry.ac.id/id/eprint/22506/
Joseph F Hair, J. et. a. (n.d.). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM. SAGE Publications.
Kurokawa, K. (2011). Challenge of the Halal Food Certificate for Food Marketing: Implications from the Local Branding Strategy of Thailand. Studies in Regional Science 41, 4, 1050.
Larcker, F. (n.d.-a). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (pp. 39–50).
Larcker, F. (n.d.-b). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (p. 42).
Mayang Fuji Desmatuti, Yeyen Deskaryani, and M. P. (2023). Pengaruh Label Halal, Kesadaran Halal Dan Bahan Makanan Terhadap Minat Beli Pempek 26 Ilir Kota Palembang Menurut Maqashid Syariah. Syntax Literate: Jurnal Ilmiah Indonesia, 8(4), 2683. https://jurnal.syntaxliterate.co.id/index.php/syntax-literate/article/view/11708/7340
Nasution, E. M., & Nasution, U. A. H. (n.d.). Konsumsi Makanan Halal Dan Haram dalam Perspektif Al-Qur’an Dan Hadis. In Jurnal Ilmu Komputer, Ekonomi dan Manajemen (JIKEM (p. 2782).
National Bureau of Agricultural Commodity and Food Standards The Halal Standard Institute of Thailand, คู่มือแนะนํา ฮาลาล-ฮารอม (Vol. 2551, pp. 23–24). (n.d.).
Nurlaela, Pettenreng, H. A. M. A., & Hamid, H. (2021). Produk Halal Perspektif Hukum Perlindungan Konsumen (A. Burchanuddin & Z. Makkawaru (Eds.); Cetakan Pe). Pusaka Almaida.
Partial Least Squares: Regression & Structural Equation Models (pp. 117–118). (n.d.).
Priyono. (2016). Metode Penelitian Kuantitatif. Zifatama Publishing.
Putri, V. K. M. (2022). Keputusan Pembelian dalam Perilaku Konsumen. Kompas.Com. https://www.kompas.com/skola/read/2022/01/14/110000469/keputusan-pembelian-dalam
Rohayedi, E., & Maulina, M. (2020). Konsumerisme Dalam Perspektif Islam. Transformatif, 4(1). https://doi.org/10.23971/Tf.V4i1.1900.
Rosyda. (n.d.). Teori Perilaku Konsumen: Pengertian, Faktor dan Aplikasi dalam Bisnis. In Gramedia Literasi (blog. https://gramedia.com/literasi/teori-perilaku-konsumen/.
Sa’diah, Z., Saraswati, M. A., & Retnowati, M. S. (2022). Analysis of Religiosity and Halal Labels Towards Purchasing Decision on Cosmetic Products (Study on Regular Female Student of The University of Darussalam Gontor). JES (Jurnal Ekonomi Syariah), 7(2), 168–186. https://doi.org/10.30736/jes.v7i2.360
Siwalankerto, R. K. D. J. (n.d.). Analisa Pengaruh Individual Factor Terhadap Entrepreneur Motivation Mahasiswa Manajemen Bisnis Universitas Kristen Petra Surabaya (Vol. 3, Issue 1, p. 680).
Suksuai, S. (2024). Pasar Tha Sae Land Settlement Cooperative Limited. https://rspo.org/members/2-1004-19-000-00/
Suprianto, S., Kurniawansyah, K., & Fikri, M. (n.d.). Pengaruh Pencantuman Label Halal Terhadap Perilaku Pembelian Konsumen Muslim. Jurnal Ekonomi & Bisnis, 7(2), 183.
Susiana, F. I. (n.d.). Pengaruh Labelisasi Halal dan Komposisi Bahan Makanan Terhadap Keputusan Pembelian Produk Makanan Kemasan Kerupuk Cabe Mai Satun pada Masyarakat Muslim Kota Dumai. Al-Hisbah Jurnal Ekonomi Syariah, 1(2). https://doi.org/10.57113/his.v1i2.81.
Susiana, F. I. (2020). Pengaruh Labelisasi Halal dan Komposisi Bahan Makanan Terhadap Keputusan Pembelian Produk Makanan Kemasan Kerupuk Cabe Mai Satun pada Masyarakat Muslim Kota Dumai. Al-Hisbah Jurnal Ekonomi Syariah, 1(2). https://doi.org/10.57113/his.v1i2.81.
Tambunan, Nurhalima, & Manshuruddin. (2022). Makna Makanan Halal dan Baik Dalam Islam, Cetakan pertama. March.
Thompson, D. Wb. R. (n.d.). The Partial Least Squares (PLS) Approach to Causal Modeling: Personal Computer Use as an Illustration (Vol. 2). Waiter de Gruyter.
Toyo, M. (2019). Labelisasi Halal Terhadap Perilaku Konsumen Dalam Memilih Produk Makanan Sesuai Hukum Islam. Jurnal Hukum Ekonomi Syariah, 3(1), 69–83. https://doi.org/10.26618/j-hes.v3i1.2117
Ummah, M. S. (2019). Labelisasi Halal dan Purchase Intention Pada Produk Halal Non Makanan. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_Sistem_Pembetungan_Terpusat_Strategi_Melestari
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Zulfatus Sa'diah, Oma Sukkaithin, Hilda Lutfiani, Muhammad Rofiqul A'la, Devid Frastiawan Amir Sup
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
AL-IKTISAB: Journal of Islamic Economic Law provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This journal is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA), with the following terms:
- Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial - You may not use the material for commercial purposes.
- ShareAlike - If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
