ANALYSIS OF LOCUTION, ILLOCUTION, PERLOCUTION OF BUYER AND SELLER IN THE TIKTOK SHOP LIVE FORUM

Authors

  • Nike Aulia Andhini Universitas PGRI Delta
  • Siti Aisyah Universitas PGRI Delta

DOI:

https://doi.org/10.21111/ijelal.v6i1.14773

Keywords:

Communication, Speech Act, Tiktok Shop Live

Abstract

This study examines the intricacies of speech acts within the context of buyer-seller interactions on the TikTok Shop Live platform. Through a descriptive qualitative approach, the research analyzes 15-minute video recordings to identify and classify locutionary, illocutionary, and perlocutionary speech acts. The findings emphasize the significance of understanding these speech acts to enhance communication effectiveness, minimize misunderstandings, and improve the online shopping experience. The study underscores the vital role of pragmatic theory in deciphering the intentions and impacts of utterances in a digital marketplace.  

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Submitted

2025-07-10

Accepted

2025-12-16

Published

2025-12-31

Issue

Vol. 6 No. 1 (2025): English Language Studies in Multicultural and Digital Contexts

Section

Articles

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