INTEGRATING ESP AND INSTRUCTIONAL DESIGN TO ENHANCE ENGLISH PROFICIENCY FOR DIGITAL FOOD CONTENT CREATORS IN THE BAKERY INDUSTRY
DOI:
https://doi.org/10.21111/ijelal.v5i2.14754Keywords:
Bakery Content, ESP, Food Vlogging, Instructional Design, Vocabulary DevelopmentAbstract
This study explores the integration of English for Specific Purposes (ESP) and Instructional and Material Development (IMD) to enhance the English proficiency of a learner aiming to become a digital content creator in the bakery industry. The instructional design employed thematic modules, including “English Fun Tasks,” supported by multimedia learning (video, audio, and visual aids). Instruction was grounded in real-world bakery contexts to build vocabulary, fluency, and communicative competence across all language skills. Using a multimodal, task-based approach, the learner progressed significantly in lexical acquisition, confidence, emotional expression, and digital storytelling. The study affirms the pedagogical value of contextualized ESP courses tailored to specific professional domains, offering a replicable model for language learning in other vocational fields.References
Basturkmen, H. (2010). Developing courses in English for specific purposes. Palgrave Macmillan.
Belcher, D. (2006). English for specific purposes: Teaching to perceived needs and imagined futures in worlds of work, study, and everyday life. TESOL Quarterly, 40(1), 133–156. https://doi.org/10.2307/40264514
Byram, M. (1997). Teaching and assessing intercultural communicative competence. Multilingual Matters.
Chen, M. H. (2018). Effects of English for specific purposes course on students' speaking skills and confidence. Asian ESP Journal, 14(3), 212–230.
Chien, C. W., & Lin, H. C. (2016). Vocabulary learning in ESP: A corpus-based approach. English Teaching & Learning, 40(1), 1–38.
Coyle, D., Hood, P., & Marsh, D. (2010). CLIL: Content and language integrated learning. Cambridge University Press.
Dewaele, J. M. (2015). On emotions in foreign language learning and use. The Language Teacher, 39(3), 13–15.
Dudley-Evans, T., & St John, M. J. (1998). Developments in English for specific purposes: A multi-disciplinary approach. Cambridge University Press.
Ellis, R. (2003). Task-based language learning and teaching. Oxford University Press.
Flowerdew, L. (2013). Discourse in English language education. Routledge.
Graves, K. (2000). Designing language courses: A guide for teachers. Heinle & Heinle.
Hafner, C. A., & Miller, L. (2011). Fostering learner autonomy in English for science: A collaborative digital video project in a technological learning environment. Language Learning & Technology, 15(3), 68–86.
Hutchinson, T., & Waters, A. (1987). English for specific purposes: A learning-centred approach. Cambridge University Press.
Hyland, K. (2007). English for specific purposes. Cambridge University Press.
Istanto, Wisnu, Noer Amelia, Sulistyaning Edi-krause, and Merlissa Suemith. 2024. “Enhancing English Proficiency and Digital Literacy through Digital Storytelling in Vocational Health Students” 8 (3): 618–29.
Krashen, S. D. (1985). The input hypothesis: Issues and implications. Longman.
Ma’fiyah, Imroatul, and Sumardiono. 2023. “English Language Needs for Hotel Service and ESP Program: The Case of Hospitality Vocational Secondary School.” Journal of Innovation in Educational and Cultural Research 4 (3): 429–37. https://doi.org/10.46843/jiecr.v4i3.680.
Ma’rifatulloh, Sayid, and Maskhurin Fajarina. 2022. “EDUKATIF: JURNAL ILMU PENDIDIKAN Pengembangan E-Learning Berbasis Web Untuk Pembelajaran Bahasa Inggris.” Jurnal Ilmu Pendidikan 4 (2): 2840–48. https://doi.org/10.31004/edukatif.v4i2.2584.
Murray, Denise E., and Mary Ann Christison. 2011. What English Language Teachers Need to Know Volume II: Facilitating Learning. What English Language Teachers Need to Know Volume II: Facilitating Learning. https://doi.org/10.4324/9780203846292.
Mayer, R. E. (2009). Multimedia learning (2nd ed.). Cambridge University Press.
Murray, D. E., & Christison, M. A. (2011). What English language teachers need to know: Understanding learning. Routledge.
Nation, I. S. P. (2001). Learning vocabulary in another language. Cambridge University Press.
Norton, B. (2013). Identity and language learning: Extending the conversation (2nd ed.). Multilingual Matters.
Reinders, H. (2009). Teaching learners to plan, monitor, and evaluate their learning. Language Teaching Research, 13(4), 403–417. https://doi.org/10.1177/1362168809341503
Richards, J. C., & Rodgers, T. S. (2014). Approaches and methods in language teaching (3rd ed.). Cambridge University Press.
Tomlinson, B. (2011). Materials development in language teaching (2nd ed.). Cambridge University Press.
Yusuf, Faidah, Latri Aras, Muhammad Faisal, and Ameer Ali. 2023. “Exploring Indonesian Efl Students’ Experience in Vlogging for Speaking Practice.” IJEE (Indonesian Journal of English Education) 10 (2): 443–62. https://doi.org/10.15408/ijee.v10i2.32036.
Zhu, Wenzhong, and Dan Liu. 2014. “Study on the Theoretical Foundation of Business English Curriculum Design Based on ESP and Needs Analysis.” Higher Education Studies 4 (1): 68–74. https://doi.org/10.5539/hes.v4n1p68
Downloads
Submitted
Accepted
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright notice:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access)
