Inovasi Pariwisata Syariah di Indonesia: Analisis Fatwa MUI No. 108/MUI-DSN/X/2016

Fahrur Ulum

Abstract

Abstract

This study answers the problem of sharia tourism innovation in Indonesia which is carried out with constant reference to Fatwa MUI No. 108/MUI-DSN/X/2016 about Guidelines for Organizing Sharia-Based Tourism. The method used is descriptive qualitative, the type of literature. Research results show that Fatwa MUI No. 108/MUI-DSN/X/2016 has regulated most aspects of sharia tourism in Indonesia. However, there are several aspects that have not been regulated in more detail, such as the issue of sharia tourism promotion, prevention of child sexual exploitation and community economic empowerment in sharia tourism. Sharia tourism innovation opportunities are still open to the issue of creative industries, sharia transportation, sharia tourism education institutions, halal logos, and sharia logos, and product management and sharia tourist attraction capacity. Innovation in sharia tourism in Indonesia can be carried out constantly with reference to Fatwa MUI No. 108/MUI-DSN/X/2016 because the fatwa is the guidelines for implementing sharia tourism in Indonesia. It is recommended that the government formally issue regulations that are capable of supporting implementation to Fatwa MUI No. 108/MUI-DSN/X/2016. For sharia tourism businesses, they should continue to innovate and continue to pay attention to the various regulations contained in the fatwa, especially on the contracts that have been established in various activities in implementing the sharia tourism business.

Keywords: innovation, sharia tourism, fatwa MUI.

Abstrak

Penelitian ini menjawab permasalahan tentang inovasi pariwisata syariah di Indonesia yang dilakukan dengan tetap merujuk pada Fatwa MUI No. 108/MUI-DSN/X/2016 tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah. Metode yang digunakan adalah deskriptif kualitatif, jenis literature. Hasil research menunjukkan bahwa Fatwa MUI No. 108/MUI-DSN/X/2016 telah mengatur sebagian besar aspek pariwisata syariah di Indonesia. Namun ada beberapa aspek yang belum diatur secara lebih detail, misalnya persoalan promosi pariwisata syariah, pencegahan eksploitasi seksual anak dan pemberdayaan ekonomi masyarakat pada pariwisata syariah. Peluang inovasi pariwisata syariah masih terbuka pada persoalan industri kreatif, transportasi syariah, lembaga pendidikan pariwisata syariah, logo halal dan logo syariah, serta managemen produk dan kapasitas daya tarik wisata syariah. Inovasi pariwisata syariah di Indonesia dapat dilakukan dengan tetap merujuk pada Fatwa MUI No. 108/MUI-DSN/X/2016 karena fatwa tersebut merupakan rambu-rambu penyelenggaraan pariwisata syariah di Indonesia. Disarankan agar pemerintah mengeluarkan peraturan yang mampu menunjang implementasi fatwa MUI No. 108/MUI-DSN/X/2016. Bagi pelaku bisnis pariwisata syariah, hendaknya terus berinovasi dan tetap memperhatikan berbagai peratuan yang ada dalam fatwa tersebut terutama pada akad yang telah ditetapkan dalam berbagai aktifitas pelaksanaan bisnis pariwisata syariah.

Kata kunci: inovasi, pariwisata syariah, fatwa MUI

Keywords

inovasi, pariwisata syariah, fatwa MUI

Full Text:

PDF (Indonesian)

Article Metrics

Abstract view : 6 times
PDF (Indonesian) - 5 times

References

Ahyar, A.Gayo, et al., Laporan Akhir Penelitian Hukum Tentang Kedudukan Fatwa MUI Dalam Upaya Mendorong Pelaksanaan Ekonomi Syariah, (Badan Pembinaan Hukum Nasional Kementrian Hukum dan HAM Republik Indonesia, 2011.

Andriani, Dini dkk. Laporan Kajian Pengembangan Wisata Syariah. Jakarta: Kementrian Pariwisata, Asisten Deputi Penelitian dan Pengembangan Kebijakan Kepariwisataan, 2015.

Aulia, Bustanul. “Potensi Pariwisata Syariah dengan Pola Pengembangan Industri Kreatif di Pulau Sabang Aceh”. https://www.acehtrend.com/2017/01/22/potensi-pariwisata-syariah-dengan-pola-pengembangan-industri-kreatif-di-pulau-sabang-aceh. diakses 1 Nopember 2018.

Chandra, Satish dan Menezes, Dennis. “Applications of Multivariate Analysis in International Tourism Research: The Marketing Strategy Perspective of NTOs.” Journal of Economic and Social Research, Vol. 3, No.1, 2001.

Chookaew, S., O. Chanin, J. Charatarawat, P. Sriprasert, & S. Nimpaya.“Increasing Halal Tourism Potential at Andaman Gulf”, dalam Journal of Economics, Business and Management, Vol. III No. 7, 2015. 277-279.

Hamzah dan Yi Yudiana. Analisis Komparatif Potensi Industri Halal dalam Wisata Syariah dengan Konvensional. Dari dari http://catatanek18. blogspot.co.id/2015/02/analisis-komparatif-potensiindustri.html. Diakses 12 September 2017.

Henderson, J.C. “Islam and Tourism”. In Bridging Tourism Theory and Practice. Scott, N. and Jafari, J. (eds), Malaysia: Emerald Group Publishing, 2010.

Henderson, J.C. “Managing Tourism and Islam in Peninsular Malaysia”. Tourism Management Journal, Vol. 24, No. 2, 2003.

Hernanda, Dedy Wahyu. Pemberdayaan Masyarakat Pesisir Dalam Pengembangan Wisata Syariah (Halal Tourism) Di Pulau Santen Banyuwangi, Prosiding Seminar dan Call For Paper - Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Sidoarjo, 20-21 Oktober 2017.

http://industri.bisnis.com/read/20180724/12/820003/promosi-pariwisata-peluang-menarik-pendapatan-dari-wisatawan-domestik-terabaikan, diakses 1 Nopember 2018.

http://kampus.iainbukittinggi.ac.id/index.php/component/k2/item/302-iain-bukittinggi-buka-jurusan-pariwisata. Diakses 1 Nopember 2018.

https://www.academia.edu/12107406/The_capacity_of_New_Zealand_to_accommodate_te_halal_tourism_market_or_not. Diakses 10 September 2017.

https://www.cnnindonesia.com/gaya-hidup/20170522092407-269-216302/ntb-promosikan-wisata-halal-lewat-festival-khazanah-ramadan. Diakses 1 Nopember 2018.

https://www.republika.co.id/berita/kolom/fokus/17/05/15/oq00pl374-bersama-maksimalkan-wisata-halal. Diakses 1 Nopember 2018.

Keller, Kevin Lane. “Building Strong Brands in A Modern Marketing Communications Environment”. Journal of Marketing Communications, Vol. 15 No.2, 2009.

Kompas.com,"Pekerjaan Rumah Sektor Pariwisata dan Urgensi UU KEK Pariwisata",https://ekonomi.kompas.com/read/2018/01/14/085644026/pekerjaan-rumah-sektor-pariwisata-dan-urgensi-uu-kek-pariwisata. diakses 1 Nopember 2018.

Kotler, Philip & Gary Armstrong. Prinsip-Prinsip Pemasaran. Terjemahan Bob Sabran dari Principles of Marketing. Jakarta: Erlangga. 2008.

Law, Averill M. and David Kelton, Simulation Modeling & Analysis, second edition. Arizona: McGraw-Hill, 1991.

Lubis, Zulkarenain dan Abdullah Osman. “Indonesian Tourism Sector: A Potential Sector That Has Not Been Optimized”. Australian Journal of Basic and Applied Sciences, Vol. 8 No. 23, (2014), 286-290.

Mahmoudi, Beytola., Haghsetan, Amin., & Maleki, Raheleh. “Investigation of Obstacles and Strategies of Rural Tourism Development Using SWOT Matrix”. Journal of Sustainable Development, Vol. 4. No, 2. 2011.

Mihart, Camelia. “Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process”. International Journal of Marketing Studies, Vol 4. No.2. 2012.

Nizar, Muhammad. “Strategi Promosi dalam Mengembangkan Wisata Halaldi Taman Wisata Religi Gunung Mujur Karangploso Malang”, Jurnal Al Ghazwah, Vol 1, Nomor 1, 2017.

Nizam, Nor Shahrul and Norzaidi Daud. “Destination Brandings Strategies On Halal Hospitality & Its Effect On Tourists’ Intention Towards Malaysia”. In 3rd International Conference on Business & Economic Research Proceeding, Bandung, Indonesia, 2012.

Nugraha, Yudhi Martha. “Analisa Potensi Promosi Pariwisata Halal Melalui E-Marketing di Kepulauan Riau”, Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti , Vol. 3, No. 2, Juli 2018.

Nurkhalis, “Penguatan Kapasitas Marketing Produk Industri Kreatif Berbasis Marketing Syariah Dan Pemanfaatan IT di Sleman”, Millah Vol. XIV, No. 1, Agustus 2014

Peraturan Pemerintah RI Nomor 50 tahun 2011 tentang Rencana Induk Pembangunan Kepariwisataan Nasional Tahun 2010 – 2025.

Pew Research Centre, The Future of World Religions: Population Growth Projections, 2010–2050. http://www.pewforum.org/2015/04/02/religious-projections-2010-2050/ diakses 1 Nopember 2018.

Putri, Destiana Winda. Menpar: Wisata Halal Harus 'Rahmatan Lil Alamin'. (2015, Mei 12). http://www.republika.co.id diakses 15 Agustus 2017.

Razzaq, Sherin., Michael Hall & Girish Prayag. The Capacity of New Zealand to Accommodate the Halal Tourism Market-Or Not, 2015. https://canterbury-nz.academia.edu:, diakses 26 Oktober 2018.

Rehman, Shakeel Ul. & Ibrahim, M Syed. “Integrated Marketing Communication and Promotion”. International Refereed Research Journal, Vol. II, No. 4. 2011.

Rhodes, J. “Can E- Commerce Enable Marketing in an African Rural Women’s Community Based Development Organisation”. Science Journal, Vol. 6 No. 2, 2003.

Sabtu, Zakiah Samori Noorsalwati. “Developing Halal Standard for Malaysian Hotel Industry: An Exploratory Study”, Procedia - Social and Behavioral Sciences Vol. 12, No. 1, 2014.

Suyanti. Dewi Winarni. “Potensi Desa Melalui Pariwisata Pedesaan”, Jurnal Ekonomi dan Bisnis, Vol. 12 Nomor 1, Maret 2013.

Vinaya, Ni Luh Made. “Analisa Strategi Promosi Pariwisata Indonesia Untuk Wisatawan Belanda”, Conference on Management and Behavioral StudiesUniversitas Tarumanagara. Jakarta: 27 Oktober 2016.

Wuryasti, Fetri. Wisata Halal, Konsep Baru Kegiatan Wisata di Indonesia. http://travel.detik.com. diakses 20 Agustus 2017

www.crescentrating.com. Diakses 14 September 2017.

www.kemenpar.go.id. Diakses 10 September 2017.

www.kemenpar.go.id. Diakses 23 September 2017.

Zulkarenain Lubis & Abdullah Osman. “Indonesian Tourism Sector: A Potential Sector That Has Not Been Optimized”. Australian Journal of Basic and Applied Sciences, Vol. 8 No. 23. 2014.