Nurfadila, A.R. , Rahmawan, A. , Negara, P.P.S. , Wahyudi, B. and Ardani, M.T. 2024. OPTIMIZATION OF MARKETING MIX TO INCREASE THE COMPETITIVENESS OF SAVIRA FROZEN FOOD IN THE LOCAL MARKET: Optimalisasi Bauran Pemasaran Untuk Meningkatkan Daya Saing Savira Frozen Food Di Pasar Lokal. Agroindustrial Technology Journal. 8, 2 (Nov. 2024), 31–42. DOI:https://doi.org/10.21111/atj.v8i2.12819.