Wijayanti, E., D. K. Sari, and Supardi. “Can Brand Switching of Consumers of The Originote Skincare Products in Sidoarjo Be Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality?”. Al Tijarah, vol. 10, no. 2, Dec. 2024, pp. 150-9, doi:10.21111/at.v10i2.14274.