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Wijayanti, E., Sari, D.K. and Supardi 2024. Can Brand Switching of Consumers of The Originote Skincare Products in Sidoarjo Be Influenced by Electronic Word Of Mouth (E-WOM), Variety Seeking, and Service Quality?. Al Tijarah. 10, 2 (Dec. 2024), 150–159. DOI:https://doi.org/10.21111/at.v10i2.14274.