UNLOCKING THE POWER OF HALAL BRANDING: THE INFLUENCE OF BRAND IMAGE, TRUST, AND LOYALTY ON PURCHASE INTENTION OF WARDAH PRODUCTS
DOI:
https://doi.org/10.21111/at.v10i2.13331Keywords:
Halal Brand Image; Halal Brand trust; Halal Brand Loyalty; Purchase IntentionAbstract
References
Ahdi, H. A. (2023). Industri Kosmetik Halal Di Indonesia. https://www.kompasiana.com/hifzhaaufaahdi0109/646db61d37cb2a0ba06b3675/industri-kosmetik-halal-di-indonesia
Ali, A., Sherwani, M., Ali, A., Ali, Z., & Sherwani, M. (2020). Investigating the antecedents of halal brand product purchase intention: an empirical investigation. Journal of Islamic Marketing, 12(7), 1339–1362. https://doi.org/10.1108/JIMA-03-2019-0063
Alif Harvianam, D. (2022). Pengaruh Social Media Marketing dan Electronic Word Of Mouth Terhadap Minat Pembelian Produk Energi Terbarukan. Jurnal Sosial Sains, 2(5), 578–585. https://doi.org/10.59188/jurnalsosains.v2i5.392
Angelia, D. (2022). 7 Merek Kosmwtik Lokal Paling Banyak Digunakan di Indonesia 2022. https://goodstats.id/article/7-merek-kosmetik-lokal-paling-banyak-digunakan-di-indonesia-2022-36qU3
Azzari, V., & Pelissari, A. (2020). Does brand awareness influences purchase intention? The mediation role of brand equity dimensions. Brazilian Business Review, 17(6), 669–685. https://doi.org/10.15728/BBR.2020.17.6.4
Burhanudin, B., & Daldiri, R. N. S. (2023). Chinese Ice Cream in Indonesia: Analyzing Halal Brand Image, Halal Brand Loyalty, Halal Brand Trust and Purchase Intention. The Journal Gastronomy Tourism, 10(2), 152–166. https://doi.org/10.17509/gastur.v10i2.63353
Cuong, D. T. (2020). The role of brand trust as a mediator in the relationship between brand satisfaction and purchase intention. International Journal of Psychosocial Rehabilitation, 24(June), 2020.
DAM, T. C. (2020). Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 7(10), 939–947. https://doi.org/10.13106/jafeb.2020.vol7.no10.939
Djakasaputra, A., Juliana, Aditi, B., Fachrurazi, & Mas’ad, M. A. (2023). The Influence of Halal Certification, Halal Awareness, and Brand Image on Interest in Buying Halal Food Products: An Empirical Study of Consumers in Indonesia. International Journal of Islamic Business and Economics (IJIBEC), 7(2), 103–115. https://doi.org/10.28918/ijibec.v7i2.2003
Hudzaifah, Y., Sari, W. P., & Andriyani, R. (2024). Halal Awareness, Brand Image, and Viral Marketing: Three Key Factors Influencing Purchasing Decisions for Halal Skin Care and Cosmetics Products in Pontianak. Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi, 19(1), 42–58. https://doi.org/10.24269/ekuilibrium.v19i1.2024.pp42-58
Kamilah, G., & W. (2017). Pengaruh Lerbelisasi halal brand iamge terhadap pekutusan pembelian melalui minat beli. https://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/722
Kamilah, G., & Wahyuati, A. (2017). Pengaruh labelisasi halal dan brand image terhadap keputusan pembelian melalui minat beli. Jurnal Ilmu Dan Riset Manajemen (JIRM), 6. https://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/722
Khotimah, K., & Nurtantiono, A. (2021). Pengaruh Produk, Persepsi Harga, Promosi Dan Gaya Hidup Terhadap Keputusan Pembelian Produk Wardah Di Solo Raya. Creative Research Management Journal, 4(1), 1. https://doi.org/10.32663/crmj.v4i1.1827
Kotler. (2000). perumusan strategi bisnis. http://digilib.unila.ac.id/296/3/BAB II.pdf
Lamasi, W. I., & Santoso, S. (2022). The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products. International Journal of Research in Business and Social Science (2147- 4478), 11(2), 67–73. https://doi.org/10.20525/ijrbs.v11i2.1579
Nurhayati-Wolf, H. (2024). Leading local skincare brands Indonesia 2023. https://www.statista.com/statistics/1396724/indonesia-leading-local-skincare-brands/
Nuryakin, Md Saad, M. S., & Maulani, M. R. (2023). Purchase intention behavior of halal cosmetics. Comparing study between Indonesia and Malaysia millennial generation. Journal of Islamic Accounting and Business Research, July 2023. https://doi.org/10.1108/JIABR-06-2021-0177
Putra, H. T., Riyanti, D., & Anggraeni, D. (2023). The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya. Ilomata International Journal of Management, 4(3), 368–385. https://doi.org/10.52728/ijjm.v4i3.793
Sartika, D. (2021). Determinan purchase intention dan implikasinya terhadap purchase decision sepatu non original (KW) pada mahasiswa perguruan tinggi di Kota Samarinda. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(4), 573–587. https://doi.org/10.31842/jurnalinobis.v4i4.206
Shamsudin, M. F., Hassan, S., Majid, Z. A., & Ishak, M. F. (2020). How Halal Brand Trust and Halal Brand Image Influence Halal Brand Purchase Intention. Journal of Critical Review, 7(4), 1097–1103. https://www.semanticscholar.org/paper/HOW-HALAL-BRAND-TRUST-AND-HALAL-BRAND-IMAGE-HALAL-Shamsudin-Hassan/2b9aa9f7da120a54a71f73a514634e2b4ff00194
Sugiyono. (2019). metode penelitian kuantitatif kualitatif. https://inlislite.uin-suska.ac.id/opac/detail-opac?id=27688
Sutanto, W. D. R., & Kussudyarsana, K. (2024). The Role of Brand Trust, Brand Image, Brand Equity on Repurchase Intention. Jurnal Ilmiah Manajemen Kesatuan, 12(1), 119–128. https://doi.org/10.37641/jimkes.v12i1.2395
Wowor, C. A. S., Lumanauw, B., & Ogi, I. W. (2021). Pengaruh Citra Merek, Harga Dan Gaya Hidup Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Kota Manado. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(3), 1058–1068. https://ejournal.unsrat.ac.id/index.php/emba/article/view/35233