Marketing Mix Analysis on CV. Hidayat Kaca in Taddan Village, Camplong District, Sampang Regency from an Islamic Marketing Mix Perspective

Nur iftifah; Elfira maya adiba

doi:10.21111/at.v10i1.11534

Authors

Nur iftifah Universitas Trunojoyo Madura
Elfira maya adiba Universitas Turnojoyo Madura

DOI:

https://doi.org/10.21111/at.v10i1.11534

Keywords:

Marketing, Marketing mix, Islamic marketing mix

Abstract

This research aims to analyze the marketing mix at CV. Hidayat Kaca from an Islamic marketing mix perspective. Knowledge of a good marketing mix in an effort to carry out intensive marketing activities is an important factor that companies must know in an effort to increase company sales. This research is field research, the data is collected through interviews and documentation with descriptive-qualitative data analysis techniques, namely describing the data obtained through research instruments. The analysis used is data reduction, data presentation and drawing conclusions, then the data is analyzed using inductive thinking methods. The results of this research indicate that the marketing mix strategy implemented by CV. Hidayat Kaca is in accordance with the Islamic marketing mix perspective. The Islamic marketing mix applied in terms of products is always honest and prioritizes product quality, prices are set in accordance with the quality of the good

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Sofya