Regional Promotion and Halal Tourism E-Marketing of Tourism Visiting Motives in Yogyakarta

Authors

  • Raja Ela Safira University of Alma Ata
  • Dhidhin Noer Ady Rahmanto University of Alma Ata
  • Annas Syams Rizal Fahmi University of Darussalam (UNIDA) Gontor

DOI:

https://doi.org/10.21111/al-iktisab.v2i2.3899

Keywords:

E-Marketing, Halal Tourism, Tourism Promotion, Linear Regression

Abstract

This research was conducted to find out how the influence of Halal Tourism Promotion Based on E-Marketing Against Tourist Visits in Yogyakarta. Promotion is an important thing that needs to be done and considered in attracting tourists. In this millennial era technology is developing very rapidly, so many activities are carried out using technology. Thus the use of E-Marketing is considered suitable for increasing tourists. The testing method is to use multiple linear regression method with moderating variables to show the results of the study of the influence of Halal Tourism Promotion Based on E-Marketing Against Tourist Visits in Yogyakarta. Data collection techniques used were questionnaires and observations. From the results of this study it was found that the use of E-Markenting can increase wisatawan's interest in visiting halal tourism in Yogyakarta. At first when using regional promotions only gained 7% and when using E-Marketing increased to 67%.

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Published

2018-11-01

How to Cite

Safira, Raja Ela, Dhidhin Noer Ady Rahmanto, and Annas Syams Rizal Fahmi. 2018. “Regional Promotion and Halal Tourism E-Marketing of Tourism Visiting Motives in Yogyakarta”. AL-IKTISAB: Journal of Islamic Economic Law 2 (2). https://doi.org/10.21111/al-iktisab.v2i2.3899.

Issue

Vol. 2 No. 2 (2018)

Section

Articles

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