Journal of Islamic Economics and Philanthropy

Ethical Digital Marketing and Product Quality Management in Enhancing Muslim Fashion Accessibility: An Islamic Business Ethics Perspective

Abdul Latif, Tiara Yulistiani — Sun, 15 Feb 2026 00:00:00 +0800

The development of digital technology has encouraged businesses to utilize digital marketing as a strategy to expand their market reach. Through various digital platforms, digital marketing enables businesses to reach consumers more widely and efficiently. However, its implementation should not only be profit-oriented, but also take into account Islamic business ethics, particularly in terms of maintaining product quality, honesty of information, and responsibility to consumers. This study aims to examine the implementation of digital marketing strategies and product quality management from the perspective of Islamic business ethics at Pramitha Store Solo in 2025. This study uses a qualitative research method. Data collection was conducted through observation, in-depth interviews, and documentation. The data obtained was analyzed using the Miles and Huberman model, which includes the stages of data reduction, data presentation, and conclusion drawing and verification. Data validity was maintained through triangulation techniques. The results of the study show that Pramitha Store Solo has implemented a digital marketing strategy based on Islamic business ethics through the use of social media and marketplace platforms to increase product accessibility and build more intensive communication with consumers. In terms of product quality, the store strives to maintain the quality of materials, design, and production processes in order to meet consumer expectations and satisfaction. However, there are still several obstacles, particularly related to limited human resources and consistency in product quality control. This study is expected to contribute academically to the development of digital marketing studies based on Islamic business ethics and serve as a practical reference for business practitioners.

A Competitive Analysis of Halal Industry Ecosystem Development Between Indonesia and Malaysia

Alfina Lailatul Fitriyah, Sirajul Arifin — Sat, 21 Feb 2026 00:00:00 +0800

The global halal industry has evolved into a competitive economic ecosystem, with Malaysia and Indonesia emerging as key players. This study aims to analyze the competitive advantages of the halal industry ecosystems in both countries through a comparative approach involving governance, financial infrastructure, and sector performance. Using a qualitative method with secondary data analysis from 2023-2025 strategic reports, this study finds significant divergence in ecosystem maturity. Malaysia, ranked 1st in the IFDI 2024, demonstrates superiority in a centralized governance model through HDC and JAKIM, as well as a dominant Islamic capital market with corporate sukuk outstanding reaching 84.6% of total bonds. In contrast, Indonesia, ranked 4th, adopts a collaborative governance model (KNEKS-BPJPH) focusing on domestic market strengthening and MSME certification. The study concludes that Malaysia’s competitive advantage lies in its mature export-oriented ecosystem and financial integration, while Indonesia’s strength lies in its massive market scale and digitalization potential.

Gharar dalam Transaksi TikTok Shop: Analisis Fiqih Muamalah terhadap Kasus Barang Tidak Sesuai Pesanan di Indonesia

Nofri Usmanto, Muhammad Fariq Heemal Attruk — Sat, 21 Feb 2026 00:00:00 +0800

The rapid growth of digital commerce in Indonesia has intensified risk distribution within marketplace transactions. The high number of consumer complaints regarding product mismatch and refund failures indicates that the issue extends beyond contractual validity and reflects structural imbalance in risk allocation. This study aims to analyse the extent to which TikTok Shop practices realise the principle of hifz al-mal within the framework of maqasid al-shariʿah and to evaluate the justice of risk distribution in digital market systems. Employing a normative-doctrinal approach with a socio-economic analytical orientation, this research is based on a literature review and documentary analysis of twelve TikTok Shop transaction cases from 2024–2025 that were publicly documented and purposively selected based on their relevance to product inconsistency and wealth protection issues. The findings reveal that transaction risks tend to be concentrated on consumers due to information asymmetry, limited pre-transaction verification, and predominantly post-transaction dispute mechanisms. From the perspective of maqasid al-shariʿah, this condition indicates that the realisation of hifz al-mal has not been fully integrated into digital market design. Theoretically, this study argues that hifz al-mal functions not merely as an individual legal protection principle but as a foundation of economic justice in the distribution of market benefits and burdens. Disproportionate risk allocation may weaken public trust and digital economic stability; therefore, consumer protection should be understood as a prerequisite for sustainable platform-based economic systems.

Strategi Pengembangan Bisnis Wakaf Berbasis Analisis SWOT pada Supermarket Roya Gontor

Luthfiyah Yuwanita, Wafi Amalia Fairuz Wildani Sunjoto, Andi Triyawan — Tue, 17 Feb 2026 00:00:00 +0800

Roya is one of the business units of Pondok Modern Darussalam Gontor to meet the needs of the Pondok community and its surroundings. To develop the Roya supermarket business, a SWOT analysis is carried out to find out the strengths, weakness, opportunities and threats so that strategies can also be found to develop Roya supermarkets. The purpose of this research is to obtain alternative strategies used by Roya Gontor supermarket in developing its business. This research also aims to identify problems about analyzing internal factors, external factors, and the SWOT matrix in creating a distribution development strategy. The methodology used is descriptive qualitative and uses interviews with respondents. The results of the research include that Roya supermarket has several strengths, namely varied products, and has been confirmed halal because Roya supermarket is a business unit established by Pondok Modern Darussalam Gontor. For the weaknesses in this business unit, namely, lack of online promotion, payment systems that are not yet strict, no price tags on the shelves, and the use of technology that is less improved. The strategies that Roya supermarkets can carry out to develop business are maintaining and improving product quality, improving service quality, making attractive advertisements as promotions, increasing the comfort and beauty of the place so that consumers are interested, and improving technology in service.