SUHERMAN, N.; FATHORRAHMAN; NILASARI, R. P. . The Influence of Political Marketing, Personal Branding, and Party Branding on Voters’ Decision-Making amid the Dominance of Generation Z (A Case Study of Malang City). Islamic Business and Management Journal, [S. l.], v. 8, n. 2, p. 71–84, 2025. DOI: 10.21111/ibmj.v8i2.15484. Disponível em: https://ejournal.unida.gontor.ac.id/index.php/IBMJ/article/view/15484. Acesso em: 15 jan. 2026.