AMALIA, D. Systematic Literature Review (SLR): Exploring Theories, Methods, Contexts, and Measurement in Brand Equity Studies. Islamic Business and Management Journal, [S. l.], v. 8, n. 2, p. 100=134, 2025. DOI: 10.21111/ibmj.v8i2.15351. Disponível em: https://ejournal.unida.gontor.ac.id/index.php/IBMJ/article/view/15351. Acesso em: 28 jan. 2026.