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Nadila, N.P. and Abidin, M.Z. 2024. The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchasing Decisions For Scarlett Products For Female Students Of Gontor Darussalam University. Islamic Business and Management Journal. 7, 1 (Dec. 2024), 10–25. DOI:https://doi.org/10.21111/ibmj.v7i1.11560.